My Insurance Expert Announces Partnership with ING Life Insurance

As of May, 2010, MIE now offers life insurance along with its health insurance policies

TROY, Mich.--(BUSINESS WIRE)--June 14, 2010--

My Insurance Expert, one of the country's leading online services for the comparison and purchase of affordable health insurance plans, is pleased to announce that it has been appointed to sell and distribute ING Term Life Insurance policies.

The company's expansion to include life insurance under its umbrella of services means that MIE's clients can now experience the same high level of customer care and satisfaction while shopping for life insurance as they have while purchasing health insurance.

MIE has broadened its focus to include life insurance as part of a natural progression toward total client care, allowing buyers to access information and coverage from a company they already know and trust. Partnering with ING Life Insurance means that MIE now offers prospective customers some of the most competitive term life insurance rates in the industry, nationwide.

"This is a great opportunity to serve our clients with one of the best life insurance policies in the business. This is very exciting for us," Lorne Zalesin CEO, My Insurance Expert.

No matter what a client's age, health, or financial situation, MIE wishes to stress the importance of purchasing life insurance for the protection and security of one's loved ones -- the loss of a family member is difficult enough without the added burden of financial strain. By offering some basic information and answering a few simple questions online, MIE's clients can now receive life insurance quotes and free one-on-one consultations with a licensed advisor who will help them select a plan and navigate through the entire application process.

About My Insurance Expert

With more than three decades of experience, My Insurance Expert is a Michigan-based company dedicated to offering affordable insurance services and support throughout the United States. To find out more, visit www.myinsuranceexpert.com.

About ING Life Insurance

Active in more than 40 countries, ING is a top-rated global financial institution of Dutch origin which offers life insurance, retirement plans, investment management, mutual funds, employee benefits and financial planning to 30 million customers across the U.S. For more information, please visit www.ing.com/US.

CONTACT: My Insurance Expert

Jenni Klos

248-637-8005

jklos@myinsuranceexpert.com

SOURCE: My Insurance Expert  Copyright Business Wire 2010(END)