McKesson and RedBrick Health Announce Collaborative Partnership to Reinvent Patient and Member Engagement

MINNEAPOLIS and WESTMINSTER, Jan. 28, 2014 /PRNewswire/ -- RedBrick Health, a fast-growing leader in consumer health engagement and behavior change technology and McKesson Care Management, a business unit of McKesson Corporation focused on delivering leading care management solutions to the payer and government markets today announced a strategic collaboration to reinvent and dramatically improve methods for patient and member engagement by health insurance plans across the country. Leveraging and integrating innovative products and services from both companies, the new offering consolidates member-facing engagement and health improvement initiatives into a single, scalable, best-in-class solution across the continuum of health – from prevention and wellness to comprehensive care management.

Delivered through a multi-modal platform approach that brings together web, mobile, and live interactions into a fully integrated and highly personalized consumer experience, the RedBrick-McKesson collaboration offers health plans a more effective way to engage their members. With this solution, health plans can realign population health and medical management initiatives with a 360-degree, real-time view of every member touch point and interaction, providing a customized member experience that helps improve health outcomes, increase member engagement, and reduce the cost of care.

"Health plans are facing a critical need to engage their members in a deeper, more substantial way," said Jeff Felton, President of McKesson Connected Care & Analytics. "Current member-facing engagement, health improvement, and medical management approaches tend to be expensive, fragmented, duplicative, and costly to scale. To change that, McKesson and RedBrick have created a unified and cost-effective approach to engaging members in a truly meaningful and coordinated manner. It's designed from the ground up to be simpler for the plan and more appealing to the consumer."

The data-driven and personalized engagement approach makes it fun and worthwhile for members to engage through the channels that they prefer – web, mobile, or live "concierge" support. Targeted outreach helps drive initial engagement, while clinical and behavioral insight, social and game mechanics, and powerful data analytics that continually refresh the experience for the consumer combine to help encourage members to make positive changes in their health behaviors. This adaptive technology, augmented by on-demand live support from experienced healthcare professionals, helps close gaps in care and improve outcomes across the entire eligible population.

The comprehensive nature of the RedBrick-McKesson solution gives health plans the ability to consolidate or replace expensive or poorly performing disease management and health and wellness programs, as well as consumer marketing and member engagement initiatives, with a more complete and cohesive program. By consolidating vendors and streamlining programs, health plans can achieve cost savings and reduce administrative burden without sacrificing quality or results.

"Health plans face the concurrent challenges of building loyalty, better competing for individual and group business both directly and through the exchanges, and delivering superior value in a rapidly changing healthcare environment," said Eric Zimmerman, chief marketing officer for RedBrick Health. "The collaboration between McKesson and RedBrick brings together a powerful combination of high tech and high touch capabilities, and uniquely addresses both the clinical and behavioral dimensions of the engagement challenge. By taking a fresh approach to engagement and behavior change across the continuum of health, health plans can more effectively help members take small steps toward better health habits and stronger treatment adherence."

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About RedBrick Health
RedBrick Health is a health engagement and behavior change technology company that helps employers and health insurers reinvigorate their health and wellness programs. The company combines financial accountability, clinical and behavioral insight, social and game mechanics and powerful data analytics to create a personalized and persuasive experience delivered through web, mobile and live interactions. As a result, RedBrick drives healthy behaviors, better outcomes and stronger returns on everyone's investment in health. The company serves large, self-insured employers and strategic distribution partners. Visit RedBrick at redbrickhealth.com, read more at healthinnovationblog.com or follow the company at twitter.com/redbrickhealth.

About McKesson Corporation
McKesson Corporation, currently ranked 14th on the FORTUNE 500, is a healthcare services and information technology company dedicated to making the business of healthcare run better. We partner with payers, hospitals, physician offices, pharmacies, pharmaceutical companies and others across the spectrum of care to build healthier organizations that deliver better care to patients in every setting. McKesson helps its customers improve their financial, operational, and clinical performance with solutions that include pharmaceutical and medical-surgical supply management, healthcare information technology, and business and clinical services. For more information, visit us at www.mckesson.com.

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SOURCE RedBrick Health