Local Auto Insurance Company Donates Vehicle to Raise Awareness for 1N3

PR Newswire Association LLC

CHATTANOOGA, Tenn., Dec. 18, 2012 /PRNewswire/ -- Direct Auto Insurance will present the organization 1N3 with a new, branded vehicle at an unveiling ceremony on Dec. 19^th from 12-2 p.m. at the 5813 Lee Highway Direct Auto Insurance location in Chattanooga.

The donation reflects Direct's continued support of 1N3 to help spread awareness about the dangers of drinking and driving. Founders Tiki Finlayson and her son Derek Yates started the organization after Finlayson's son, Kevin Yates, was killed by a drunk driver as he was driving home in 2011.

1N3 travels around the South, visiting driving schools, churches and other organizations, to educate drivers about the potentially fatal effects of drinking and driving. The donated vehicle will bring along a strong visual aid to each event location: a trailer carrying Kevin's totaled car. The organization has struggled with finding a vehicle to tow the trailer with the wrecked car. Since 1N3 began traveling with it, they have been borrowing vehicles from friends and others willing to help.

"While out to lunch, Tiki told me they were having trouble finding a tow vehicle," said Jennifer Schmaltz, Direct regional sales and marketing manager. "I knew we could help, so I asked if Direct could support the organization by donating a vehicle."

The event will include Direct's local business partners such as Little Caesar's and Checker Cab.

Direct General Corporation is an insurance holding company and, through its subsidiaries, is a leading provider of personal auto insurance, life insurance, and vehicle and accident protection. Direct is headquartered in Nashville, Tenn. and has more than 400 local offices in 13 states throughout the Southeast with annual revenues of over $350 million. Direct markets and sells its products and services through its retail store outlets, by phone through its call center and via the Internet.