Live Nation Entertainment and Farm Bureau Insurance Intro Farm Bureau Insurance Lawn at White River State Park [Manufacturing Close – Up]

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Live Nation Entertainment, a live entertainment and ecommerce company, and Indiana Farm Bureau Insurance, a statewide insurance provider since 1934, specializing in auto, home, life, business and farm insurance, announced that a downtown Indianapolis amphitheater is now known as the Farm Bureau Insurance Lawn at White River State Park.

According to a release, Live Nation also announced an initial list of artists slated to perform at the venue in 2012 including; Rise Against (May 4), WZPL Uncle Sam Jam featuring Demi Lovato and Hot Chelle Rae (July 3), Umphrey's McGee (July 7), O.A.R. (July 12), Florence + The Machine (July 29), WTTS 20th Anniversary show featuring Barenaked Ladies, Blues Traveler & more (August 12), 311 (August 14), The Dukes of September featuring Boz Scaggs, Donald Fagen and Michael McDonald (August 24) and the Avett Brothers (Sept. 30). Additional 2012 show details below and additional shows will be announced in the coming weeks.

"The Lawn at White River State Park has grown into an incredible visitor attraction in downtown Indianapolis, drawing people of all ages to a mix of artist lineups," said Thomas J. Faulconer, Senior Vice President/Chief Marketing Officer, Indiana Farm Bureau Insurance. "This new partnership provides an important element of our marketing and advertising campaigns, creating increased visibility for our name and brand not only in the state's largest metro market, but throughout the state of Indiana where we are present. We look forward to utilizing the Farm Bureau Insurance Lawn at White River State Park as one of our key marketing platforms."

"Indiana Farm Bureau Insurance has always been a pivotal supporter of the Indianapolis community," said Maureen Ford, Venue Network President at Live Nation. "Their brand is a great fit for this sponsorship, enabling them to reach, engage and connect with live music fans and their customers at this venue."

The Farm Bureau Insurance Lawn at White River State Park is located in the heart of downtown Indianapolis in one of the cities destination areas. Since its opening in 2004 the venue has grown into one of Indianapolis' premiere entertainment venues with its picturesque outdoor setting located on the White River and close proximity to downtown. The venue has consistently provided the best in live entertainment with an array of artists including the Black Keys, Earth Wind and Fire, Crosby Stills and Nash, Bob Dylan, Indigo Girls, Ben Harper and many more.

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