LifeQuotes.com Celebrates 30th Anniversary

DARIEN, Ill., March 24, 2014 /PRNewswire/ -- LifeQuotes.com, the online life insurance price comparison service that allows anonymous quoting and gives any customer the freedom to buy from any company shown, announced today that it is celebrating its 30^th anniversary of bringing wide selection, true convenience and real savings to self-directed insurance shoppers.

"Thirty years is an enormously gratifying milestone for us," remarked LifeQuotes.com founder and CEO, Robert Bland. "The key to our longevity has been our relentless focus on putting the customer first in all that we say and say and do and to continually act like a startup in terms of innovation, combined with our willingness to risk making mistakes. Our early identification of the emerging self-directed insurance shopper has been validated by the more than 300,000 customers who voted for us with their checkbooks, which makes us grateful and excited about our next 30 years."

Originally founded as Quotesmith Corporation in March 1984, the company was an online insurance pioneer, originally developing and bringing to market a 125-company health insurance price comparison and illustration service that was used by thousands of professional insurance agents and brokers. Later known as Quotesmith.com, the company shifted its focus to life insurance and completed a $64 million IPO in August of 1999, where it operated as a public company until 2010.  In late 2001 Quotesmith.com acquired the popular consumer website, Insure.com. In 2004 the Life Quotes agency of Evergreen, Colorado was acquired in order to add licensed telephone agents to the company's online platform for those customers who want personal service and customized advice. In 2009 the company sold its Quotesmith and Insure.com brand names, renamed itself Life Quotes, Inc. and then completed a going private transaction in 2010, where it remains today as a debt-free private company.

Bland continued, "This is a great time to shop for life insurance because prices are at or near all-time lows among the big brand name life insurers. Our current price comparison service can also handle up to 35 common illnesses, which yields accurate quotes from the start. We're also excited about the new breed of emerging no-exam, instant-decision life insurance policies as well as the pro-consumer improvements we're seeing in policies that offer early payouts should the insured become chronically or critically ill."

About Life Quotes, Inc.

Privately-held Life Quotes, Inc. operates an Internet-based life insurance exchange at www.lifequotes.com. The company also provides life insurance fulfillment services to affinity groups, banks, credit unions, property & casualty agencies, trade associations and other organizations with large customer bases. More than 300,000 people have purchased policies through Life Quotes, Inc. since the firm's founding in 1984. Life Quotes is headquartered in Darien, IL and is an independently-owned member company of AimcoR Group, a national insurance marketing organization. Visitors to www.lifequotes.com can instantly, and anonymously, compare the rates of 35 leading life insurance companies, have the freedom to buy from any company shown as well as access 750 originally-authored articles about life insurance.

Logo - http://photos.prnewswire.com/prnh/20140324/CG88803LOGO

SOURCE Life Quotes, Inc.