Life Insurance Direct Marketing Association Announces New Leadership

- LIDMA Announces New President and Roster of Officers and Directors  –

ATLANTA, GA – March 28, 2012 - The Life Insurance Direct Marketing Association (LIDMA) has announced its new leadership team for 2012.

The new President of LIDMA is Andy Meehan, President of Southeastern Financial Group, LLC. He replaced Pat Wedeking, President of Quick Life, who had served at LIDMA’s President since the organization’s inception in 2006.  Wedeking remains with the organization as Chairman of the Board.

Meehan has more than 20 years’ experience as a top producer and executive in the life insurance industry.  In 2000, he acquired Southeastern Financial Group, LLC of Birmingham, AL. In 2006 Southeastern Financial Group became independent in 2006 to focus on developing unique processes to help people create and protect wealth.

Other officers for 2012 are:

• Vice President:  Jeff McCauley of MarkeTech
• Secretary/Treasurer:  Cindy Farrow of ING US Life Division

Also announced were LIDMA’s Directors for 2012:

• Staci Birk, ExamOne
• Maura Reilly, SBLI
• John Reynolds, iPipeline
• Kris Tomasini, Transamerica
• Byron Udell, AccuQuote
• Nicole Ward, Pinney Insurance Center

LIDMA’s advisory board members for 2012 are:

• Shervin Eftekhari, ReliaQuote
• Brian Casey, Esq., Locke Lord Bissell & Liddell, LLP
• Patrick Hatfield, Esq., Locke Lord Bissell & Liddell, LLP
• Gina Grantham, CAE, LIDMA

“Our 2012 leadership team is made up of some of the top industry professionals from the life insurance industry,” said Meehan. “While positions and titles may have changed, each of our leadership team has been instrumental in the growth of LIDMA over the past several years and will continue to steer the direction of the direct response niche of the life insurance industry.”

LIDMA is the only association dedicated to supporting direct marketers, insurance companies, technology providers and exam companies active in the direct sale of life insurance products to consumers.  LIDMA membership includes many of the industry’s leading producers, carriers, business partners, exam companies and direct marketers.

“I am excited to work with the new LIDMA leadership team to address our very aggressive 2012 initiatives such as the expansion of the LIDMA eProcess,” said Meehan.  “Through the work of the leadership team, various committees and individual members, we will continue to be a the catalyst for growth in our industry and lead the development of innovations that improve the availability, delivery and cost of life insurance for consumers and increase profitability for professionals.”

Membership information is available at www.lidma.org.

About LIDMA

LIDMA is the primary association dedicated to supporting businesses and professionals active in direct sales of life insurance products to consumers – the fastest growing sales segment in the life insurance industry.  The not-for-profit organization is committed to helping members boost their revenues and reduce costs. 

For more information visit www.lidma.org.

Media Contact:
Michael Biagiotti
(561) 702-0109