Liberty Mutual Insurance Unveils New Advertising and Brand Campaign

Liberty Mutual Insurance has launched a new advertising campaign to invite consumers to "See Car Insurance in a Whole New Light."

The new advertising initiative kicked off on June 30 with a variety of 30- and 60-second commercials dedicated to this fresh theme.

In its release, Liberty Mutual Insurance noted that the candid TV spots feature everyday Americans talking about everyday insurance problems with Liberty Mutual offering solutions to better meet their insurance needs.

"Liberty Mutual helps people live safer, more secure lives, and we want these ads to reflect our commitment to taking care of our customers," said Anthony Storm, senior vice president and Chief Marketing Officer, Liberty Mutual Personal Insurance. "In a category where trivial humor can often distract from substance, we saw an opportunity to talk honestly with consumers about providing the right protection for what they value most in their lives."

The ads will run on a variety of network and cable properties such as CBS, NBC, ABC, HGTV, Food Network, History, A&E and ESPN.

Headquartered in Boston, Mass., Liberty Mutual is a diversified global insurer with operations in 30 countries around the world.

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