Leading Health Insurer Implements Inovalon’s Star Advantage™ Solution

BOWIE, Md., June 20, 2012 /PRNewswire/ -- Inovalon, Inc. (the new name of MedAssurant, Inc.), a leading provider of data-driven healthcare solutions, today announced an expanded multi-year partnership with Independence Blue Cross (IBC), southeastern Pennsylvania's leading health insurer, which will include the company's Star Advantage™ and INDICES™ solutions. The combined solutions will allow IBC to leverage the nation's most widely used healthcare quality measurement system in order to better understand and improve its CMS Five-Star Quality Rating.

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"The challenge of achieving superior clinical and quality outcomes in partnership with providers and members has never been more important," said Keith Dunleavy, M.D., President and Chief Executive Officer of Inovalon. "We have been highly impressed by IBC's commitment to bringing measureable value to their membership and provider network as an established leader in quality improvement."

The Inovalon and IBC relationship began earlier this year with a multi-year engagement involving Inovalon's Prospective Advantage®to proactively identify and address potential gaps in care and strengthen care coordination for IBC's Medicare Advantage members. With this current expansion of the relationship, Inovalon will now implement its Star Advantage and INDICES solutions.

About the Inovalon Solutions

• Star Advantage™ enables health plans to both better understand and meaningfully improve their CMS Five-Star Quality Ratings by leveraging the nation's most widely used healthcare quality measurement system, large-scale healthcare dataset analytics, and a nationwide clinical operations infrastructure designed to provide deep, dynamically updated insight into clinical quality outcomes and highly sophisticated gap closure capabilities – end-to-end. Informed by Inovalon's Medical Outcomes for Research on Economics and Effectiveness (MORE2) Registry® which contains more than 5.4 billion medical events from more than 78 million unique de-identified individuals, Star Advantage gives health plans near-real-time insight needed to identify highly specific opportunities for quality improvement; derives detailed intervention planning for each specific member's needs, history, behavior and current situation; and then brings to bear highly targeted gap-closure operations using Inovalon's national and local clinical resources.

• INDICES™ Reporting and Business Intelligence platform leverages OLAP cube technology and customized pre-calculated analytics to enable healthcare organizations near-real-time insight into member, provider, and clinical facility care, utilization, quality, disease, demographic, risk score and financial trends and performance. INDICES brings further value by providing comparative insight against over 78 million patients – enabling users to not only gain deep insight into their own performance with industry-leading detail, but also against highly relevant comparatives otherwise unmatched in the marketplace.

About Independence Blue Cross

Independence Blue Cross is a leading health insurer in southeastern Pennsylvania. Nationwide, Independence Blue Cross and its affiliates provide coverage to nearly 3.1 million people. For 74 years, Independence Blue Cross has offered high-quality health care coverage tailored to meet the changing needs of members, employers, and health care professionals. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association. Visit us at ibx.com. Fan us on Facebook. Follow us on Twitter@ibx.

About Inovalon, Inc.

Inovalon, Inc., the new name of MedAssurant, Inc., is a leading technology-enabled healthcare solutions provider focused on the importance of healthcare data and its ability to drive dramatic, objective improvement in clinical and quality outcomes, care management and financial performance throughout the healthcare community. Proprietary healthcare datasets, aggregation and analysis capabilities, combined with a national infrastructure of leading-edge technology, clinical prowess and deep human resources, empower Inovalon's advanced generation of healthcare assessment and improvement through highly informed solutions. Driven by a mission to improve today's healthcare landscape, the employees of Inovalon proudly apply care, ingenuity and dedication to delivering a new approach to healthcare touching nearly 120 million Americans – one driven by data and insight – one resulting in meaningful action. Please visit www.inovalon.com for more information.

SOURCE Inovalon, Inc.