LIMRA: 75% of Canadian Life Insurance Leaders Optimistic About Growing Demand

WINDSOR, Conn., March 21 -- LIMRA issued the following news release:

A recent LIMRA survey of insurance leaders in Canada found that 74 percent believed that increased consumer demand or awareness of their need for protection products would positively impact the Canadian life insurance market in 2012.

To help insurers capitalize on this and many other opportunities within the Canadian life insurance market, LIMRA and LOMA will host the second Canadian Annual Conference on May 17, 2012, in Toronto, Ontario. The event will provide insurance professionals the most recent research and thought-provoking ideas that will help them develop successful strategies to drive profitability and growth.

"LIMRA's survey revealed that Canadian insurance leaders are realistic in their perception of the insurance market and economy," said Brent Lemanski, assistant vice president, LIMRA and LOMA Canada Client Services. "Despite difficult global economic issues, a changing regulatory environment and increasing competition with banks, our research has shown that Canadian insurers fared better than insurers in other countries over the past few years, thanks in part to strong business practices and technological advances. We are pleased to host again this one-day event to help our members recognize and realize the new market opportunities, while providing practical solutions and insight into the challenges they also face in this uncertain economy."

The conference theme, "Running with Scissors: Re-writing the Rules in Times of Uncertainty," connects corporate leaders with industry pundits and innovative thinkers to examine current challenges, share strategic insights and get cutting-edge solutions for an unpredictable business environment. The robust program, which includes Danielle Boulet, chair, Canadian Council of Insurance Regulators, Dawn Desjardins, assistant chief economist, Royal Bank of Canada, Kevin O'Leary, entrepreneur, television personality, author, as well as top LIMRA executives, focuses on what companies need to do to mitigate risks and maximize rewards in an era of more frequent economic upheaval.

LIMRA and LOMA's Canadian Annual Conference, first held in June 2011, received high marks from the 135 attendees, drawing top executives from 50 companies throughout Canada.

To learn more about the Canadian Annual Conference, please visit: 2012 Canadian Annual Conference.

TNS 61NF 120322-JF78-3814301 StaffFurigay