K-Swiss Official Footwear and Apparel Provider of Life Time Run

WESTLAKE VILLAGE, Calif., May 25, 2011 /PRNewswire/ -- California Sports CompanyK-Swiss announced today a multi-year agreement with Life Time Fitness (NYSE: LTM), The Healthy Way of Life Company, under which K-Swiss will serve as the exclusive footwear and apparel provider for Life Time Run, Life Time's running programs and events business. Additionally, K-Swiss has been named the official footwear and apparel sponsor of more than 30 Life Time Endurance events nationally, including the Life Time Triathlon Series, SheROX Women's Triathlon Series, Leadville Race Series Half Marathon, Torchlight 5k, Holiday Run Series, Indoor Triathlon and Life Time Triathlon Multi-Sport Expo events.

"Life Time has done an incredible job of developing facilities, programs and events that cater to health and fitness as a lifestyle, supported by a team of certified experts who help individuals reach their total health, fitness and athletic performance goals," said K-Swiss Vice President of Sports Marketing, Erik Vervloet. "As a component of this broad focus, Life Time's focus on training, running and triathlon aligns perfectly with the performance categories that K-Swiss is focused on."

As the official footwear and apparel provider of Life Time Run, K-Swiss will work very closely with Life Time to develop a co-branded and event-themed line of apparel. Additionally, K-Swiss will extend to Life Time Run participants special discounts and promotions on performance footwear and apparel. K-Swiss also will have a significant footprint at each identified Life Time event, involving course activations and festival presence.

"As we continue our tradition and commitment of providing world-class facilities and endurance events, we're happy to welcome sponsors like K-Swiss, whose name is synonymous with excellence and performance," said Ken Cooper, vice president, Life Time Endurance and Athletic Events. "Countless athletes already rely on K-Swiss to support their training and racing needs. We see a natural fit to have them engaged with our programs, events and brand."

"At the end of the day, this relationship is not only about K-Swiss supporting runners and triathletes, but also about building grassroots relationships and making an impact with Life Time's broader fitness-minded communities," added Vervloet.

About K-Swiss

Founded more than forty years ago in Van Nuys, California, K-Swiss (NASDAQ: KSWS) introduced the first all-leather tennis shoe, the K-Swiss "Classic" in 1966.  Since its inception, K-Swiss has rooted itself in California Sport with an aim to be the most inspiring and innovative sports brand in the market.  Today the company offers performance and lifestyle footwear and apparel for several categories under its California Sports umbrella including Tennis Heritage, California Fit (Running, Triathlon and Fitness) and California Youth.  K-Swiss also designs, develops and markets footwear under the Palladium brand, and owns the FORM Athletics brand.  For more information about K-Swiss, visit www.kswiss.com.

About the Life Time Triathlon Series

Since 2006, the Life Time Triathlon Series has connected some of the most prominent international-distance triathlon events in the United States.  Throughout the Series, the world's top professional triathletes battle for points and a chance to win the coveted Toyota Cup. In 2011, the Series consists of seven events, including: the April 10Nautica South Beach Triathlon (Miami); the May 30Capital of Texas Triathlon (<location value="LU/us.tx.austin" idsrc="xmltag.org">Austin); the Philadelphia Insurance TriathlonJune 26; the July 9Life Time Fitness Minneapolis Triathlon; the Life Time Fitness Chicago TriathlonAugust 28; the Kaiser Permanente Los Angeles TriathlonSeptember 25; and the October 2Toyota U.S. Open Championship (Dallas). For more information on the Life Time Triathlon Series and the Race to the Toyota Cup visit www.racetothetoyotacup.com.

About Life Time Fitness, Inc.

As the Healthy Way of Life Company, Life Time Fitness (NYSE: LTM) delivers the certified professionals, comprehensive businesses and incredible destinations that help people positively change their lives every day. The Company's healthy way of life approach enables its customers to achieve their health and fitness goals by engaging in their areas of interest – or discovering new passions – both inside and outside of Life Time's distinctive and large sports, professional fitness, family recreation and spa destinations. As of May 24, 2011, the Company operated 92 centers under the LIFE TIME FITNESS® and LIFE TIME ATHLETIC(SM) brands primarily in suburban locations in 21 states and 26 major markets. Additional information about Life Time centers, programs and services is available at lifetimefitness.com.

SOURCE K-Swiss