Jackson National Life Insurance Company(R) Selects Thunderhead NOW to Streamline and Digitize Customer Communications

IRVINE, CA -- (MARKET WIRE) -- 03/18/10 -- Thunderhead, one of the world's leading providers of customer communications management technology, today announced that Jackson National Life Insurance Company (Jackson®) has chosen the Thunderhead NOW platform to streamline the production and delivery of its policy documentation, correspondence and other personalized content. Thunderhead NOW will provide the organization with a modern, flexible infrastructure designed to improve efficiency and enhance the customer experience.

With headquarters in Lansing, Mich., Jackson offers life insurance, annuities and institutional products. The company operates as an indirect subsidiary of UK-based Prudential plc (NYSE: PUK), one of the world's leading financial service groups and a long-time Thunderhead client. Jackson chose Thunderhead NOW in part due to the platform's XML-based design and support for open standards, which will enable rapid integration with the company's core systems. In addition, the ability for business users to manage content and rules will drive faster time to market.

"As a company, we are always looking for technical solutions that fit a need and deliver long-term value for the organization as a whole," said Mark Clark, senior vice president and chief information officer at Jackson National Life Insurance Company. "Thunderhead's customer communications platform not only provides immediate value through its modern functionality, but also shows potential ROI that will multiply in years to come. Thunderhead fits within our business strategy, delivering value at both the infrastructural and customer levels."

Jackson National will also leverage Thunderhead NOW's multi-channel capabilities to enhance and expand the company's current electronic delivery of customer communications. By reducing its reliance on print output, the company hopes to achieve significant cost savings and reduce its environmental impact.

"Jackson National Life Insurance is a great organization to work with, as the company has a strong vision of where it is heading in 2010 and key technical advancements it plans to pursue," said Glen Manchester, CEO at Thunderhead. "Thunderhead is also passionate about helping insurance organizations modernize their customer communications to assist in improving customer service and enhancing loyalty. We look forward to bringing both immediate and long-term benefits to the organization as a whole and its customers."

About Jackson National Life Insurance Company
With nearly $88 billion in assets (IFRS unaudited), Jackson National Life Insurance Company is an industry leader in variable, fixed and fixed index annuities. The company also offers life insurance and institutional products. Jackson markets its products in 49 states and the District of Columbia through independent and regional broker-dealers, financial institutions and independent insurance agents. Jackson's subsidiary, Jackson National Life Insurance Company of New York®, similarly markets products in the state of New York. Through its affiliates and subsidiaries, Jackson also provides asset management and retail brokerage services. For more information, visit www.jackson.com.

About Thunderhead
Thunderhead is one of the world's leading providers of enterprise solutions for customer communications management. Thunderhead's innovative NOW platform empowers organizations to transform business communications into high performance customer experiences. Thunderhead front-ends CRM, marketing and other enterprise applications, providing a seamless cross-media customer experience, and features unparalleled personalization and multi-channel capabilities.

Thunderhead delivers improved customer satisfaction, loyalty and revenue outcomes. Its NOW platform enables business users to own the end-to-end process of managing customer communications, delivering significant efficiencies and cost savings, while at the same time providing enterprise-level control over regulatory compliance and brand.

Due to its unique combination of business user control, enterprise-class capabilities and open-standards foundation, Thunderhead has quickly established itself as one of the market leaders and is one of the fastest-growing software companies in the world. The company counts many of the world's leading private and public sector organizations as customers, including Allianz, Bank of America, Prudential, RBS Insurance, UBS and the Australian Department of Immigration and Citizenship. Thunderhead services its global customer base from offices located in North America, Europe and Asia Pacific.

For further information please visit http://www.thunderhead.com.

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