Heritage Union Life Insurance Company Announces SalaryShield Challenge

Company Promises: If We Can’t Get You Covered Today, We’ll Buy You Dinner

RICHMOND, Va.--(BUSINESS WIRE)-- Heritage Union Life Insurance Company, the leader in income protection products, announced today the start of the SalaryShield Challenge.

Eligible consumers who apply for SalaryShield life insurance coverage online or over the phone who are not covered the same day will receive a $25 Restaurant.com Gift Certificate, compliments of Heritage Union Life.

“We constantly challenge ourselves to find new and better ways of doing things,” said Phil Walker, chief executive of Heritage Union Life. “Our goal is to eliminate the hassle of applying for life insurance. Because our customers' time is valuable, if we can't take care of things in a few minutes, it seems only fair that we'd compensate folks for their time.”

The SalaryShield Challenge applies to the company’s SalaryShield Elite, SalaryShield Online and SalaryShield Silver life insurance products. Participants also must be 18-70 years old and reside in the United States (excluding Hawaii, Massachusetts, Montana, New Hampshire, New Jersey, New York, Maine, Rhode Island, Vermont and Washington) to be eligible. For more details, visit www.salaryshieldchallenge.com.

“Not only do we have great products designed to protect the income your family relies on, but we also have the ability to offer consumers a fully underwritten price without the hassle of the usual fully underwritten underwriting process,” Walker said. “Many applicants can be approved for coverage in two minutes.”

The SalaryShield Challenge is scheduled to run through September 15, 2010.

About Heritage Union Life Insurance Company

Founded in 2005 by financial services executives who experienced first-hand the intrusive, overly complex and frustrating nature of obtaining life insurance, the Richmond, Va.-based Heritage Union family of companies designs life insurance products aimed specifically at helping middle class American families protect their income in the face of premature death. Licensed, well-capitalized and staffed by industry professionals who recognize that shopping for life insurance should not require a crystal ball or advanced mathematics degree, Heritage Union is transforming an industry with new, innovative income-protection products under the SalaryShield brand that are easy to buy, affordable and understandable. For more information on SalaryShield income protection life insurance, visit www.salaryshield.com. SalaryShield is a registered servicemark of Heritage Union, LLC. Heritage Union Life Insurance Company is domiciled in Arizona and is licensed to issue individual life insurance products in all states except Hawaii, Maine, New Hampshire, New Jersey, New York, Rhode Island and Vermont. NAIC No. 62421. Product availability and features may vary by state. SalaryShield is a registered servicemark of Heritage Union, LLC.

for Heritage Union Life Insurance Company
Josh Dare, 804-788-1414
[email protected]

Source: Heritage Union Life Insurance Company