Healthyroads’ Engage! Creative Group Wins Best in Biz Marketing Team of the Year

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SAN DIEGO, Dec. 1, 2011 (GLOBE NEWSWIRE) -- Total population health services company Healthyroads, Inc. announced that its marketing communications team, Engage! Creative Group, has been named the gold Marketing Team of the Year in the Best in Biz Awards. The Best in Biz awards is the only national business awards program judged by members of the press and industry analysts.

Engage! Creative Group promotes the wide range of wellness solutions that Healthyroads offers to health plan and employer group clients nationwide. Best in Biz honored Engage! Creative Group for the group's key 2010–2011 achievements, including:

• The development, testing, and rollout of EngageHealthyroads.com for Healthyroads clients and their wellness champions
   
• The evolution of its award-winning, proprietary "How to Build a Fit Company^®"Employer Guide, as well as a "How to Challenge a Fit Company," and "How to Champion a Fit Company™" guides
   
• Production of the second annual Healthyroads "Fit Company" awards to recognize clients that have been successful in providing superior worksite wellness programs
   
• Creation, implementation and promotion of a broad new range of programs to remind staff that the company is truly committed to the health and well-being of our employees
   
• Organization of a variety of internal events to foster community and an overall culture of wellness at the workplace
   
• More than 200 awards for excellence in marketing communications and worksite wellness

Best in Biz Awards 2011 were presented in more than 30 categories, including Best Overall Company of the Year, Most Innovative Company of the Year, Executive of the Year, and Best New Product of the Year. More than 150 entries were received in this year's awards program, from an impressive array of public and private companies from a variety of industries, sectors, and regions. The companies that won gold, silver and bronze awards in this year's program represent the best in American business.

"When it comes to health promotion, employer groups and health plans need pieces that sizzle and spark motivation," said Healthyroads CEO and chairman George DeVries. "Our Engage! Creative Group works hard to churn out the goods day in and day out, and we deeply appreciate this recognition for our efforts."

Winners of Best in Biz Awards 2011 were determined by scores from a panel of high-caliber judges from top-tier business and technology publications, as well as analyst firms, including: Accounting Today, AllBusiness.com, ECT News Network, eWeek Channel Insider, Financial Times, Fox News, Hartford Business Journal, Insight Media, Kelsey Group, King Features Syndicate, Lab Reviews, Network World, PC Magazine, Portfolio, Puget Sound Business Journal, Tech.Blorge, Tech-Gaming, Techtalk, and Wired. The 20 judges on this year's panel boast more than 470 years of combined experience and have written for a combined total of more than 180 consumer, business, financial, trade and technology publications nationwide.

For a full list of gold, silver and bronze winners in Best in Biz Awards 2011, visit: http://www.bestinbizawards.com/2011-winners.

About Best in Biz Awards

Best in Biz Awards recognizes top companies, teams, executives and products for their business success as judged by established members of the press and industry analysts. Best in Biz Awards honors are conferred in two programs covering the U.S. and EMEA (Europe, Middle East and Africa), respectively. Any organization from any industry in the awards program's region boasting demonstrated success can enter any of the more than 40 company, department or team, executive and product categories. Entries for Best in Biz Awards 2012 EMEA are currently being accepted from all companies based in or operating in Europe, Middle East or Africa, with an early entry deadline of Nov 30, 2011. For more information about the submission process and categories in both the U.S. and EMEA programs, please visit: http://www.bestinbizawards.com.

About ASH and Healthyroads

American Specialty Health Incorporated (ASH) is a national health services company that provides total population health services, specialty provider benefit administration, and fitness and exercise services to health plans, insurance carriers, employer groups, and trust funds. Based in San Diego, ASH has more than 800 employees and serves over 25.9 million members.

Healthyroads, Inc. offers a wide range of total population health services solutions—including award-winning telephone-based lifestyle and condition coaching programs, member engagement promotion programs, program management, health risk assessment, biometric screenings, claims analytics, risk stratification, outreach, incentive management programs, competitive challenges, worksite wellness programs, and/or an integrated online wellness portal, Healthyroads.com. Healthyroads offers these programs to more than 6.1 million members nationally.

For more information about ASH health and wellness programs, visit ASHCompanies.com or call (800) 848-3555. Follow us on Twitter at www.Twitter.com/ASHCompaniesor www.Twitter.com/Healthyroads!

CONTACT: Meredith Mulligan          619.578.2000          [email protected]Debby Clark          800.848.3555          [email protected]

Source: American Specialty Health