Gerber Life Selects iPipeline’s Platform for Integrated User Experience

Producers to Speed Marketing, Selling and Processing of Insurance on Nation’s Largest Distribution Network

EXTON, Pa.--(BUSINESS WIRE)-- iPipeline®, the leader in on-demand software that supports marketing, selling, and processing solutions for the nation’s top insurance carriers, distributors and producers, today announced that Gerber Life Insurance Company, an affiliate of Gerber Product Company, has selected its quoting, content distribution, and iGO e-App® products to support point-of-sale activities for its life products. By using iGO e-App with e-Signature and e-Submission, independent producers offering Gerber Life products will leverage straight-through processing to accelerate underwriting activities and speed policy issuance.

“As one of the Top 50 Performing Life & Health Companies in the U.S. selected by the Ward Group, Gerber Life prides itself on offering its customers highly affordable products and exceptional services. Automating and streamlining how agents interact with potential buyers at the point of sale was a key factor driving the selection of iPipeline,” said Bill Butler, President, iPipeline. “We view our platform, integrated user experience, and network as ‘must haves’ for any carrier seeking to gain speed to market advantages and the resulting increase in placement ratio by accessing distribution. iPipeline is pleased to have Gerber Life joining us as a valued business partner.”

“Gerber Life’s goal is to make it easy for our producers to sell and our customers to buy and tailor insurance protection for their families. This means the selling and buying experience at the point of sale needs to be simple, automated, and quick,” said David Fier, Vice President of Business Development, Gerber Life. “iPipeline’s industry leadership and innovative solutions match our criteria for partner selection. The integrated user experience straddling iPipeline’s platform offers producers selling Gerber Life products an ease of use and level of automation unmatched in competing solutions. We are confident in our selection and look forward to working with iPipeline’s team on the launch.”

To learn more about becoming licensed to sell Gerber Life products, contact [email protected] or call 617-797-7907. To learn how you can implement iPipeline’s solutions to support the marketing, selling and processing of insurance and financial products, contact [email protected] or call 1-800-758-0824, option 2. View our iGO e-App video by clicking here, and read our CEO Blog today.

About Gerber Life

Since 1967, Gerber Life Insurance Company has provided quality life insurance, especially for young families on a limited budget. As an affiliate of the Gerber Products Company, “the baby food people,” the two companies share a common goal: to help parents raise happy, healthy children. By providing affordable, industry-leading juvenile life insurance and other financial products, Gerber Life strives to give their customers the comfort and peace of mind they deserve. Today Gerber Life is licensed to provide life insurance throughout the United States, Canada and Puerto Rico. For more information about Gerber Life Insurance Company, please visitwww.gerberlife.com.

About iPipeline

iPipeline leads its industry in providing the next-generation suite of sales distribution software to the insurance and financial services markets through its on-demand service. iPipeline's channel solutions for carriers, distributors, and producers automate activities for CRM, forms distribution and processing, quotes and illustrations, in Good Order e-Applications, agency management, and policy delivery and related services, enabling the insurance industry to market, sell, and process faster. iPipeline provides the process automation and seamless integration needed to make a sale by aggregating approximately 200 carriers, 1,300 distributors, and financial professionals and advisors in a single, Web-based environment -- the iPipeline Customer Network. With headquarters in Exton, Pennsylvania, iPipeline has offices in Atlanta, Charlotte, Milwaukee, Salt Lake City, and Vancouver. Visit us at www.ipipeline.com and read our CEO Blog.

iPipelineLisa Bollinger, Marketing, 484-870-6234

Source: iPipeline