Future of Mobile Commerce: Prepaid Stored Value Industry: Worldwide Shares, Size, Trend, Analysis, and Forecasts Research Report Available at MarketResearchReports.Biz
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Once an emerging service, prepaid communications is now considered a mature offering. However, it has evolved beyond communications to include content, applications and commerce. From a mobile commerce perspective, mobile shopping is evolving as well with merchants increasingly recognizing the need to capture the attention of consumers on-the-go, drive purchase decisions, build brand loyalty, and support ongoing customer/business relationships.
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The use of stored value and subsidization is one technique in the toolkit to encourage in-store shopping and purchasing to combat the so-called "showrooming" phenomenon.
This report evaluates technologies for prepaid content/commerce, stored value, and related areas. The report also analyzes third-party subsidization models and other methods to drive more shopping and actual buying at the point-of-sale.
Report Audience
Mobile Cellular Carriers
Wireless Device Manufacturers
Wireless Infrastructure Providers
Commerce, Content and Application Providers
Table of Contents
1. Introduction
2. Prepaid Telecommunications Today
2.1. Prepaid Markets Today
2.2. Why Prepayment Services Must Evolve
2.3. Market Trends in Prepayment
2.4. Prepay Technology Today
2.5. Technology Trends in Prepayment
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3. The Next Big Wave for Wireless Prepay: Data and Content Services
3.1. What is Wireless Data?
3.2. Digital Goods and Services over Wireless
4. Introduction to Stored Value
4.1. What is Stored Value?
4.2. Major Market Drivers Behind Stored Value
4.3. A Day in the Life of a of a Stored Value Customer
5. Prepay and Stored Value Technology
5.1. Core Elements of a Prepayment System
5.1.1. Invocation
5.1.2. Signal Channel
5.1.3. Bearer Channel
5.1.4. Account Management
5.1.4.1. Operational Management
5.1.4.2. Provisioning, Administration, and Replenishment
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6. Opportunities and Markets for Stored Value
6.1. Wireless as a Channel for Invocation and Delivery
6.1.1. Why wireless?
6.1.2. The Means of Delivery
6.1.2.1. SMS
6.1.2.2. MMS
6.1.2.3. 2.5G and 3G
6.1.2.4. WLAN
6.1.3. What Goods and Services will go over Wireless?
7.
7.1. The Value Chain of a Stored Value Service Offering
7.2. Innovative New Business Models and Practices
7.2.1. Clearing and Settling Proceeds from the Stored Value Account
7.2.2. Merchant Incentives – The Practice and Impact of Subsidization
7.3. Business Needs
7.3.1.
7.3.2. Ease of Account Replenishment and Management
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