EasyCare Announces Google Automotive to present at the “Best Training Day Ever”

Norcross, GA (PRWEB) December 20, 2013

With more than one billion search requests each day, Google has important information about consumer automotive behavior. Today, EasyCare® is proud to announce Google will be sharing that knowledge at the 2014 Best Training Day Ever event Jan. 24th in New Orleans.

Ninety-percent of today’s car buyers start their search online and on average will physically visit only 1.4 dealerships before purchasing. With most people having already made the decision to buy before they walk onto a lot, an automotive dealership’s 2014 online strategy is more crucial than ever.

Two-thirds of a dealership’s website traffic originates from a Google search. Attendees will learn directly from Google Automotive how to improve their own digital strategies to leverage this powerful tool. Google has more data on consumer behavior than any other organization in the world and will share information specifically about consumers in the market to purchase vehicles.

"I'm excited that Google Autos will present how important search relevancy is in the digital world,” said Jeremy Anspach, President/CEO of PureCars®. “Dealers will gain valuable information from the presentation and have time to ask questions. This is a great chance to put their strategy in a great place for 2014."

A member of the Google Automotive team will appear as a featured speaker during the event and will also be available during breakfast, the cocktail hour, and at the PureCars® booth, to explain how attendees can supercharge their online strategies, attract more customers and make more sales.

The 2014 lineup of trainers also includes:

   •      Jeff Cowan of Jeff Cowan’s PRO TALK, Inc. –“Increasing Your Service Drive Sales, Profit and Retention”
   •     Alan Ram of Proactive Training Solutions – “90 Days to 100 Cars…Proven Strategies to Supercharge Your Business”
   •     Joe Verde of the Joe Verde Group – “Selling in 2014, The 5 Biggest Changes You Need To Make”
   •     Dave Anderson of Dave Anderson’s Learn to Lead® – “How to Find the Best People to Ensure Your Success!”
   •     Jeremy Anspach of PureCars® - “How to ‘Win the Click’ in a Digital World.” Make your vehicles stand out and engage more online consumers.

The Best Training Day Ever will be held Jan. 24th at the Roosevelt Hotel in New Orleans. Registration is now open. For more information about our trainers and a full itinerary, please visit http://www.besttrainingdayever.com.

About The Best Training Day Ever™:
The Best Training Day Ever™ 2014 is brought together by a group of high profile partners including EasyCare®, Covideo® by EasyCare®, NCM® Associates, Shell Lubricants, and PureCars®. The 2014 event will feature Dave Anderson of Learn to Lead®, Jeremy Anspach of PureCars®, Jeff Cowan of Jeff Cowan’s Pro Talk, Alan Ram of Proactive Training Solutions, David Spisak of ReverseRisk, and Joe Verde of Joe Verde Training. Each contributor specializes in a different segment of automotive retail and will provide training ranging from service, sales, and communications to management, leadership, motivation, and business analytics. To learn more, please visit http://www.besttrainingdayever.com.

About EasyCare, an Automobile Protection Corporation – APCO Brand:
Founded in 1984, Automobile Protection Corporation APCO is the leading independent provider of automotive benefits specifically created to enhance a consumer’s vehicle buying and ownership experience in ways that create long-term bonds between the consumer and their dealership. EasyCare benefits include vehicle service contracts, dent removal coverage, GAP insurance, key replacement coverage and 24/7 personal concierge service. Learn more at http://www.easycare.com.

Read the full story at http://www.prweb.com/releases/Vehicle_Service/Contracts/prweb11437867.htm