Direct Auto Insurance Kicks Off Mississippi Pleasant Surprises Sweepstakes

NASHVILLE, Tenn., Sept. 29, 2014 /PRNewswire/ -- What's better than a pleasant surprise? How about a "free" pleasant surprise. As in, absolutely free. There's no program to enroll in, no red tape to jump through, and no strings attached. None of it.

If you're a Mississippi resident, you're in luck. On Sept. 29, Direct Auto Insurance will launch its Mississippi Pleasant Surprises Sweepstakes. Over the next 27 days, Direct Auto Insurance a provider of personal auto insurance, life insurance, accident protection plans and more, will award cash and prizes to 117 Mississippi residents.

To get in on the action, stop by one of the 29 Direct Auto Insurance store locations in Mississippi to register. If you can't get to one in person, just register online with a few clicks at directgeneral.com/MPS.

From Sept. 29 through Oct. 25, Direct will give away $3,400 in total prizes, including $25 Walmart gift cards to 116 residents. That's one winner per store, per week. Direct will also give one lucky winner our Mississippi Pleasant Surprises Sweepstakes Grand Prize of $500.

Direct maintains a steady stream of contests and sweepstakes through its social media channels. Follow and 'Like' @DirectAutoIns on Twitter, Facebook, and Instagram to stay up to date on the latest promotions.

Beyond recognizing the value of sharing good news and good deals, Direct understands the importance of offering budget-friendly insurance that's simple to understand and easy to purchase. For more information about Direct, Mississippi Pleasant Surprises Sweepstakes, or the company's latest social media promotions, visit www.directgeneral.com, call your local Direct store, or dial 1-877-463-4732.

About Direct Auto Insurance
Direct General Corporation, headquartered in Nashville, Tennessee, is a privately-owned financial services holding company whose principal operating subsidiaries provide non-standard personal automobile insurance, term life insurance, and other consumer products and services primarily on a direct basis in thirteen states primarily in the southeastern United States. The Company, whose annual revenues exceed $500 million, operates more than 400 retail stores and also offers its products and services by phone through its call center and via the Internet. Direct markets and sells its products and services under the trade name Direct Auto Insurance.

Press Resources:
Direct Corporate Website: http://www.directgeneral.com 
Direct Facebook Page: http://www.facebook.com/DirectAutoIns 
Direct Twitter Handle: @DirectAutoIns

SOURCE Direct General Corporation