Comedian Norm Macdonald the New Face of SafeAuto

Columbus, OH (PRWEB) June 11, 2012

SafeAuto Insurance Company’s new advertising campaign showcases its new pricing technology with a familiar face – comedian Norm Macdonald’s.

Macdonald, a stand-up comedian, writer, producer and actor, was a “Saturday Night Live” cast member for five years. “Norm Macdonald has a unique, tell-it-like-it-is style,” said Jon Diamond, President of SafeAuto. “We think it’s a great fit with SafeAuto’s innovative approach to insurance -- now more than ever.

“SafeAuto has revamped the way we determine pricing so it’s more accurate for each unique driver, which translates into savings,” says Diamond. “Together, our new pricing and customized products like Minimum or Morenimum coverage ensure that we provide our customers with the right level of insurance at a price that’s right for them.”

As part of the campaign, the company is introducing a new tagline, “Drive Safe, Spend Less.”

Along with television and radio commercials, web banners and outdoor boards, the effort will include a series of made-for-web videos. These “Street Smarts” shorts feature Macdonald making humorous observations about driving and car insurance in his trademark style. New editions will be released on a regular basis throughout the summer.

A sampling of “Street Smarts,” as well as the television commercials, can be viewed on the SafeAuto blog, or on its Facebook page.

About SafeAuto
SafeAuto Insurance Company is a Property and Casualty Insurance Company based in Columbus, OH. Today, the company provides the state required minimum car insurance coverage to drivers in 16 states including Ohio, Indiana, Kentucky, Georgia, Pennsylvania, South Carolina, Tennessee, Louisiana, Mississippi, Illinois, Missouri, Arizona, Oklahoma, Texas, Virginia, and Kansas. A direct-to-consumer auto insurance company, the mission of SafeAuto Insurance is to “keep you legal for less” – helping motorists obtain high quality yet inexpensive coverage. For more information and for an auto insurance quote, visit SafeAuto.com.

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