Bright Now Dental Opens Its 14th Office in the Northwest in Issaquah

The Opening Marks Smile Brands’ 100^th Office Built Since 2003 ~ Bringing The Company’s Office Count to Over 310 Nationwide

IRVINE, Calif.--(BUSINESS WIRE)-- Smile Brands Inc., the nation’s leading provider of business support services to dental groups in the United States, today announced the grand opening of its newest Bright Now Dental office in Issaquah – the 14^th Bright Now Dental office in the Northwest. The opening marks a special milestone for the company; it is the 100^th organically grown office Smile Brands Inc. has opened since 2003. “We are proud of the people who have been instrumental in enabling us to accomplish this achievement and proud of the performance of these new offices,” said Bill McCarthy, Smile Brands Inc.’s Senior Vice President, Real Estate & Facility Development. “As we continue to strive to deliver 'Smiles for Everyone!'^®, we are well positioned to successfully open 40-50 new offices per year,” McCarthy continues. Smile Brands Inc. will continue its growth pattern in the Northwest, with offices slated to open in Woodinville in December, and further expansion in 2011-2012.

A special community Grand Opening Celebration will be held at the new Issaquah office on November 3^rd from 5:00 p.m. – 8:00 p.m. The general public is invited to attend. The event will feature STAR 101.5 FM personalities and a live remote along with drawings for prizes from Bright Now Dental and the radio station. To celebrate the grand opening, the office is offering $100 Off Dental Services¹, $39 Dental Checkup including an Exam and necessary X-Rays².

Located at 775 NW Gilman Blvd (in the Issaquah Commons shopping center), the office provides families with a convenient, comfortable environment where they can receive the latest in comprehensive, quality dental care. The office offers general dentistry, preventive care, children’s dentistry, and specialty care services including orthodontics (braces), oral surgery, periodontics, and endodontics. Bright Now Dental accepts most insurance plans including DeltaCare DHMO, Washington Dental Services PPO, Dental Health Services DHMO, most Union insurance plans, and offers a dental discount program for patients without insurance. Additionally, Bright Now Dental offers everyone $500 in financing³.

The opening of the Issaquah office continues the growth and mission of Smile Brands Inc. which is to provide “Smiles for Everyone!”^®by bringing quality, affordable dental care to local neighborhoods. Other Bright Now Dental offices have opened throughout the Northwest including offices in: Northgate, Silverdale, Bellevue-Factoria, Bonney Lake, Puyallup, Federal Way, Bellingham and Olympia. The Issaquah office marks the 9^th Bright Now Dental office built from the ground up since 2003 in Washington and brings the office count to fourteen in the Seattle area.

Bright Now Dental’s Aman Sidhu, D.D.S. will lead the clinical team in the new Issaquah office. Dr. Sidhu previously practiced in Bright Now Dental’s office in Federal Way. Dr. Sidhu has completed advanced courses in specialty areas such as TMJ and implantology. “Providing exceptional patient care is always my first priority and I’m excited about bringing affordable dental care options to the Issaquah community,” said Dr. Sidhu.

For patients who do not have dental insurance, the Bright Now Dental offices offer the ConfiDent^® dental discount program. The dental discount program makes dental care affordable to individuals and families without dental insurance through a 25% discount on general dental services and a 20% discount on specialty services where available (percentage off Usual Customary Fees – UCF).

The Issaquah office is open six days per week, with appointments available until 7:00 p.m. on Tuesdays and Wednesdays, and is open on some Saturdays from 9:00 a.m. – 1:00 p.m. Prospective patients can call the Bright Now Dental office at 425-507-1000 or toll-free 1-888-BRIGHT NOW (1-888-274-4486) to schedule appointments.

About the ConfiDent^®Dental Discount Program

The ConfiDent^® program is not an insurance plan. There are no benefits payable to enrollees, nor does ConfiDent^® compensate dental care providers for services they may render to employees. ConfiDent^® is not an insurer, guarantor, or underwriter of any services provided under the program or of any payments to providers. Enrollees arrange for needed dental care, including payment directly with the dental care provider. Enrollees are responsible for the entire cost of the dental care and ConfiDent^® shall in no event be liable for any payment to a provider accessed under the program.

About Smile Brands Inc.

Smile Brands Inc. is the largest provider of support services to dental groups in the United States. Smile Brands Inc. provides comprehensive business support services so dentists can spend more time caring for their patients and less time on the administrative, marketing and financial aspects of the dental practice. Smile Brands Inc. services support more than 1,100 dentists and hygienists practicing in over 310 Bright Now! Dental, Monarch Dental, and Castle Dental offices in 17 states.

Nearly three quarters of a million people a year take advantage of extended evening and weekend office hours, convenient locations, affordable prices, and flexible payment plans for quality, full-service dental care including general and cosmetic dentistry, and specialty services such as orthodontics at affiliated Smile Brands’ offices.

Based in Irvine, Calif., Smile Brands Inc. and its affiliated dental offices combined employ approximately 4,200 people nationwide. For more information, visit www.smilebrands.com.

1. Offer is valid at the Issaquah location only, can not be combined or used for preventive services, is subject to change and expires on 3/31/11.

2. Regular price $198 includes an exam and necessary x-rays. Offer valid for patients not using insurance, is subject to change and expires on 3/31/11.

3. Minimum $500 financing with valid photo ID and checking account. Monthly payment plans available on approved credit.

Aman Sidhu, D.D.S.
Charles Sitrewalt, D.D.S.

<i>Stirewalt, P.C.