Benefits Selling Announces Top Performing Advertisements in January 2012 Issue

CENTENNIAL, Colo., Feb. 16, 2012 /PRNewswire/ -- Benefits Selling, a Summit Business Media publication, announced the top performing print advertisements highlighted in a Baxter Research Center Inc. advertising effectiveness survey of the January 2012 issue of Benefits Selling.

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The Baxter Research ad study measures the overall effectiveness of advertisements as it relates to a reader and then reports on the ad performance in the context of the three steps recognized as essential to the brand building experience: exposure, engagement, and involvement. An advertisements 'recall seeing' score shows the ability of an ad to attract the reader's attention and indicates that the reader had been exposed to an item by either seeing it or reading it. The 'read some' score indicates the percentage of 'recall seeing' readers, who after seeing the item, were engaged enough to be led into the copy by the headline, layout or subject material. These ads effectively engaged Benefits Selling readers after capturing their initial attention.

The following companies received the highest "recall seeing" scores:

• Aflac
• VSP Vision Care
• Aetna Inc.
• Unum Group
• Mutual of Omaha
• Transamerica Worksite Marketing

The following companies received the highest "read some" scores:

• Fringe Benefit Group/Framework Health Plan
• LifeLock
• BenefitMall
• Nationwide Financial Services, Inc.
• Texas Life Insurance Company

"With the changes in the health care and benefits market, brokers and agents are looking for new solutions for their clients. There is no better place than Benefits Selling to connect these brokers with companies that provide the products and services they are looking for," said Tamara Patterson, publisher of Benefits Selling. "The advertising effectiveness studies through Baxter Research Center give our advertisers invaluable feedback on making sure their message captures brokers' attention and addresses the needs of the broker community and their clients."

Baxter Research Center Inc. is a global marketing information firm supporting the world's most successful business-to-business media brands.

ABOUT BENEFITS SELLING

Benefits Selling is the authority for brokers and agents selling group and voluntary employee benefit products. As the industry leader, the editorial mission of Benefits Selling is to cut through the fluff and provide brokers with the best sales strategies, reveal upcoming trends and analyze the latest research in order to be the most successful, customer-based brokers in the business. Our goal is to provide the most practical sales-focused information for benefits brokers and agents to help them act as an invaluable resource for their clients. We strive to be the leading resource in the benefits market by delivering exclusive real world sales tactics, news and information through our magazine & Website and by bringing brokers together with other market players on BenefitsPro.com and at Benefits Selling Expo. 

ABOUT SUMMIT BUSINESS MEDIA

Summit Business Media is the leading B2B media and information company serving the insurance, financial, legal and investment advisory markets. Summit strives to be "The Next Generation of Business Information" for executives and practitioners by providing breaking news and analysis, in-depth practice management strategies, business-building techniques and actionable data. Summit services the information needs of its customers through numerous channels, including digital, print, and live events. For more information, please visit SummitBusinessMedia.com.

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Tamara Patterson 
https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=94300

SOURCE Summit Business Media