Aviva fully reopens Wrap and SIPP platforms for new business

Jan 29, 2010 (Datamonitor via COMTEX) -- British insurer Aviva has said that it has fully reopened its Wrap and SIPP platforms for new business.

The Aviva Wrap has been designed to enable financial advisers to meet the challenges, and capitalize on the opportunities, posed by the introduction of the Retail Distribution Review (RDR), said Aviva.

The Aviva Wrap supports advisers switching to a fee-based business model and, with training and support provided by Aviva, will enable them to demonstrate their professionalism and the value of independent advice.

Aviva has said that its SIPP platform will play an important part in providing financial solutions, particularly to higher net worth customers who can access a wide range of investment options and an ability to switch their holdings and rebalance portfolios.

Angela Seymour-Jackson, intermediary and partnerships director at Aviva, said: "We believe it will enable advisers to capitalize on the opportunities brought about by RDR, and the Aviva SIPP is a key component of the solutions needed for wealthier clients. By 2012 we anticipate that two-thirds of advisers will be using a wrap platform and my aim is to make Aviva Wrap the most recommended wrap and SIPP platform in the market."

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