Anthem Blue Cross and Blue Shield to Collaborate with IPG to Provide Implantable Device Benefit Management in Ohio

IPG, a provider of Device Benefit Management (DBM) solutions, announced a strategic collaboration with Anthem Blue Cross and Blue Shield to implement broad and versatile DBM solutions within their Ohio markets.

According to a release, through a transparent, collaborative approach, the implementation will drive differentiation for Anthem, with the objective of driving more affordable, quality care for consumers.

The company noted that the relationship with IPG allows them to evaluate and benchmark using data intelligence and decision support to devise and implement appropriate strategies and collaborative DBM models with their healthcare providers, device manufacturers and other key stakeholders.

"At Anthem, we are focused on delivering the best healthcare value to our customers, and our strategic collaboration with IPG aligns with these goals," said Jan Persinger, Vice President, Provider Engagement & Contracting for Anthem in Ohio.

Additionally, IPG will deliver its managed service solution and provide data transparency and industry standards that align with Anthem's objective of payment for optimal cost and quality to the benefit of employers and consumers.

"At IPG, we are passionate about driving improved cost and quality with better outcomes in a way that is transparent, collaborative and effective," said Jay Ethridge, president & CEO for IPG. "The entire IPG team is passionate about our ability to implement the partnership with precision, speed and scale and is committed to providing Anthem with actionable information that they can share with their stakeholders to make more informed healthcare practice decisions."

Anthem Blue Cross and Blue Shield is the trade name of Community Insurance Company, an independent licensee of the Blue Cross Blue Shield Association.

More information:

www.ipg.com.

www.anthem.com

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