American Modern Taps into TV, Web to Promote Boat Insurance

CINCINNATI--(BUSINESS WIRE)-- American Modern Insurance Group will launch a targeted TV advertising campaign starting July 2 to increase consumer awareness of its specialty boat insurance products among fishing enthusiasts.

The commercials will air on “Stihl’s Reel in the Outdoors with Joe Thomas” on Outdoor Channel. American Modern has partnered with United Marine Underwriters, an independent marine specialty insurance agent, in a multi-media test of non-network TV and the Web to build brand awareness for American Modern and generate new customers for United Marine.

“I’m honored to be a partner with American Modern and its ‘Reel in the Outdoors’ initiative,” said Randy Troutman, president of United Marine Underwriters. “United Marine and American Modern share a common goal of being the absolute best in boating insurance. American Modern has great insurance programs for anglers and other boaters, and United Marine complements their products with excellent customer service and support.”

One of American Modern’s TV spots features Joe Thomas, a national celebrity in the professional angling community, author and outdoor television host. Thomas explains the advantages of obtaining boat insurance through companies that specialize in boats--such as American Modern and United Marine--and encourages viewers to call 1-866-484-BOAT or visit reelboatquote.com.

“When you go out on a new lake you usually take an expert to show you around,” Thomas said. “American Modern is the expert in boat insurance and United Marine is there to make sure you don’t get into trouble by making wrong choices. You always want to go with the specialist.”

“Stihl’s Reel in the Outdoors with Joe Thomas” is an outdoor program that is available in over 34 million households. The American Modern commercials will air on Outdoor Channel, July 2 through December 31 on Fridays at 6 a.m. and 8 p.m. (ET) and on Saturdays at 6 a.m. Outdoor Channel is available nationwide on cable, as well as on DISH Network and DirectTV.

American Modern Insurance Group, which is headquartered in Cincinnati, Ohio, is a provider of specialty insurance products and services. American Modern specializes in writing physical damage insurance and related coverages on manufactured housing and has expanded to other specialty insurance products including coverage for site-built homes, motorcycles, watercraft, snowmobiles, recreational vehicles, classic autos, physical damage on long-haul trucks, extended service contracts, excess and surplus lines coverages, credit life and related products, as well as collateral protection and mortgage fire products sold to financial institutions and their customers. Additional information on the company can be found on at www.amig.com.