Allstate Launches College Football Sweepstakes and Twitter Challenge in Celebration of the Tenth Anniversary of “Good Hands®” Field Goal Nets

PR Newswire Association LLC

NORTHBROOK, Ill., Aug. 25, 2014 /PRNewswire/ -- For ten years, Allstate Insurance Company has raised its "Good Hands^®" Field Goal Nets at college football stadiums across the country. Representing the coverage that Allstate provides its customers nationwide, these iconic nets have become synonymous with field goals and extra points. Today, in honor of the tenth anniversary, Allstate announced the launch of the "It's Good Sweepstakes" as part of a season-long celebration of college football and its loyal fans.

The Allstate "It's Good Sweepstakes" will award one lucky grand prize winner and three friends with a trip to New Orleans for the 2015 College Football Playoff Semifinal at the Allstate^® Sugar Bowl^® before traveling to Arlington, Texas to watch the 2015 College Football Playoff National Championship alongside ESPN's Kirk Herbstreit. The winner will also receive $100,000 as part of the grand prize package.

"To celebrate ten years of the "Good Hands^®" Field Goal Nets, Allstate wanted to do something special for fans by giving them the chance to attend two of the biggest college football games of the year," said Pam Hollander, vice president of marketing for Allstate. "Allstate shares its enthusiasm for college football with the millions of fans across the country, and the 'It's Good Sweepstakes' is our way of celebrating the passion and loyalty they bring to the sport."

Beginning August 25 through December 7, 2014, fans can enter the sweepstakes by visiting AllstateCFB.com, or by visiting the traveling Allstate Tailgate Tour at one of its game-day stops at "Good Hands^®" Field Goal Net schools during the 2014 college football season. Fans who register for the sweepstakes at AllstateCFB.com also have the chance to win weekly prizes to enhance their college football game day experience. Prizes include flat screen TVs, cash gift cards, tailgate grills, chairs and gift certificates to CollegeFootballPlayoff.com.

To kick-off the sweepstakes, Allstate will raise a "Good Hands^®" Field Goal Net in New York City'sTimes Square on August 26 and give fans the chance to take part in a one-of-a-kind field goal kick contest and meet ESPN's Kirk Herbstreit. College football fans representing schools across the country will attempt to convert a successful field goal for premium prizes – not to mention, ultimate bragging rights.

Using social media to celebrate the universal spirit of school pride and competition, Allstate also kicked off the #ItsGood2Be social media challenge today in conjunction with the national sweepstakes launch. From August 25 to December 7, 2014, fans can show their school spirit by tweeting things such as why their college football program is the best using the #ItsGood2Be hashtag along with their school hashtag. Each week of the regular season, Allstate will reward the "Good Hands^®" Field Goal Net school with the most fan conversation on Twitter with an additional $10,000 in scholarship donations. That's 15 chances a Field Goal Net school could win up to $150,000 from Allstate.

At any point in the season, fans can see and track which schools are receiving the most engagement by checking out the #ItsGood2Be leaderboard on AllstateCFB.com/ItsGood, where the winning schools will be announced each week.

For more information about the Allstate #ItsGood2Be challenge, please visit AllstateCFB.com/ItsGood.

The Allstate Corporation (NYSE: ALL) is the nation's largest publicly held personal lines insurer, protecting approximately 16 million households from life's uncertainties through its Allstate, Encompass, Esurance and Answer Financial brand names and Allstate Financial business segment. Allstate is widely known through the slogan "You're In Good Hands With Allstate^®." The Allstate brand's network of small businesses offers auto, home, life and retirement products and services to customers in the United States and Canada. In 2013, The Allstate Foundation, Allstate, its employees and agency owners gave $29 million to support local communities. Allstate employees and agency owners donated 200,000 hours of service across the country.