AXA Equitable Launches 'Retirement Reality Show' - Insurance News | InsuranceNewsNet

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September 15, 2010 Newswires
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AXA Equitable Launches ‘Retirement Reality Show’

AXA Equitable Life Insurance Company has launched the first in a series of "Retirement Reality Show" videos exploring the attitudes, behaviors and experiences of Americans as they prepare for and live through retirement.

The first in the series features real-life interviews, shot on location from Wall Street to the Jersey Shore, with workers and retirees struggling with the challenges and uncertainties of saving for retirement and living in retirement on a fixed income.

"Fear of outliving one's savings is the common theme in these frank discussions," said Chris Winans, senior vice president, External Affairs at AXA Equitable. "Our goal in sharing these stories is to move the dialogue from fear to action."

The unrehearsed stories these individuals tell about themselves underscore the gap between hope and reality - about savings, retirement age, retirement income needs, and lifestyle adjustments. A secondary recurring theme is what can happen without adequate financial preparation and guidance.

AXA Equitable's "Retirement Reality Show" video series complements the company's ongoing research and thought leadership programs on the issues surrounding retirement and serves as a platform for taking the public's pulse on financial risks and preparedness. The purpose of the series is to learn firsthand what real retirement savers and retirees are thinking and doing.

"Listening to real people is crucial to understanding how the market upheaval of the past few years has rattled their confidence in their ability to retire at all," Winans said. "It's one more way we can make sure our products answer today's financial protection needs."

To access the first episode in the "Retirement Reality Show" series - "Wall Street Hope Meets Boardwalk Reality," please visit The Source, AXA Equitable's multi-media Web site that provides information and thought leadership on a wide array of financial protection and retirement planning topics. The video can also be viewed on the AXA Equitable channel on YouTube.

Please note that the comments made in this video are not intended as investment or securities advice and do not constitute an offer or solicitation of any kind.

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