ATG Partners Extend ATG Catalyst Program with Pre-Built Integrations

Partners offer new integrations for ATG customers, integrators, and developers

CAMBRIDGE, Mass.--(BUSINESS WIRE)-- ATG (Art Technology Group, Inc., NASDAQ: ARTG), the premier provider of cross-channel , has joined forces with a number of complementary software provider partners to deliver new, pre-built integrations and extensions for ATG Commerce via the ATG Catalyst program. The Catalyst Alliance Program (CAP) makes it easy for partners to share these integrations via the ATG Catalyst library of assets on community.atg.com. This program, an extension to the successful ATG Catalyst Program introduced last year, gives ATG customers, integrators, and developers access to an extensive library of no-cost software assets that reduce the overall time and cost of a typical commerce implementation.

The ATG Catalyst Program, launched in 2009, is an asset sharing and distribution channel. Participants use the ATG online community to share code and documentation that extends the ATG Commerce platform in order to solve a particular business or technical challenge. These assets are made available at no charge to ATG customers via an Apache open source license. They include ATG Commerce integrations with emerging technologies, such as mobile and social commerce solutions.

“Launching the open-source-inspired ATG Catalyst Program was our way of encouraging innovative thinking among our customers and partners,” said Bill Zujewski, vice president of product marketing, ATG. “With the Catalyst Alliance Program, we have a comprehensive community of technology and strategy experts who further inspire each other to enhance product implementations and ATG-based sites. Not only does this allow our customers to maximize the value of their ATG investments, reduce integration costs, and deliver the most innovative and engaging cross-channel commerce experiences available, but it also helps our customers connect with innovations that can complement their strategies.”

CAP partners and the Catalyst Assets they have delivered include:

• Adobe/Scene 7is the industry-leading hosted cross media platform for managing, enhancing and delivering dynamic, rich content to any channel – web, print, email, mobile and social. The Adobe Scene7 Catalyst Asset, which is based on Scene7’s standard URL syntax, enables a complete integration to ATG’s Commerce platform. This Asset makes it easy for clients to integrate the Adobe Scene7 cross media platform into their multiple marketing channels to deliver rich, engaging experiences to all audience touch points. Scene7 offers accelerated workflows that enable companies to shorten time to market and drastically reduce costs related to cross-media publishing, production, and delivery.
• Bazaarvoice, the #1 provider of Ratings & Reviews to the Internet Retailer500,has created a Catalyst Asset that will enable ATG customers to integrate Bazaarvoice’s industry-leading social commerce platform with ATG’s Commerce platform. The Bazaarvoice Catalyst Asset allows for rapid collection of user-generated content, including ratings, reviews, questions, answers and stories proven to drive revenue growth and cost savings. Bazaarvoice has the industry-first partnership with Google, as well as several other programs to improve client SEO strategies. The pre-built integration provides the foundation for reduced implementation time and customizable user experience, and connects the customer’s brand site to Facebook and Twitter.
• CyberSource, a leading provider of electronic payment, risk management and payment security solutions,developed a Catalyst Asset that pre-integrates all of the key components of the CyberSource Payment Management Platform: Global Payment Acceptance and Processing (with support for multiple currencies and payment types, including credit cards, PayPal, Bill Me Later, direct debit and bank transfers); Fraud Management (CyberSource Decision Manager); and Payment Security (payment tokenization and hosted payment acceptance). The CyberSource Catalyst Asset allows customers and partners to optimize their payment operations, accelerate time to value, and reduce implementation costs.
• Invodo, a full service video partner for online retailers, offers amodule that is an extension to the ATG Commerce platform which makes it easy for business users to integrate the Invodo video platform into their product pages. Invodo’s full-service video solution increases conversion, boosts search engine optimization (SEO) and reduces returns for retailers while giving consumers a richer shopping experience.
• Manhattan Associates, a leading supply chain vendor,delivers out of the box integration between Manhattan’s Distributed Order Management (DOM) application and the ATG Commerce platform. This integration extends the ATG Commerce platform to provide it with a real-time picture of network wide inventory and provides bi-directional order integration, including pushing order status updates from DOM to ATG throughout the lifecycle of the order.
• PowerReviews, a leading provider of customer reviews and social commerce solutions to retailers and brands, has developed a catalyst asset that includes PowerReviews award-winning review solution, offers multiple integration touch points, and is based on customizable business rules. It adds “Ratings and Reviews” to each of the product detail pages of the ATG Customer Reference Store (CRS), ultimately enabling users to submit structured, attributed product feedback proven to increase conversion, boost traffic, enhance user experience, and add relevant social content to retailer and brand websites.
• Stibo Systems, the leading independent product information management (PIM) and master data management (MDM) solution provider, has developed a connector between its STEP PIM/MDM platform and the ATG Commerce platform. The STEP/ATG connector lays the foundation for quick integration, and reduces deployment timeframes for customers and implementation partners.

ATGCatalyst Assets are hosted in a central repository on the company’s online customer and partner portal called ATG Community. Since the original program’s inception, more than 2,680 members have joined the program and downloaded thousands of assets created by ATG employees, partners, and customers. ATG clients have leveraged these available assets to build new features and applications, enhance existing functionality, and improve the overall customer experience across commerce channels.

Today, as part of its ever-growing ATG Catalyst Program, the company also announced the availability of ATG Mobile for Android™, an asset which enables clients to create native Android applications to support mobile shopping of ATG-powered e-commerce sites.

For information about the program, to learn how to become a partner, or to download assets, visit: http://www.atg.com/en/products-services/catalyst/index.jsp.

About ATG

ATG (Nasdaq: ARTG) provides the most advanced cross-channel commerce software and services to fuel the growth of the world's best brands. Offering the industry's leading commerce solution, ATG works in partnership with clients to drive sales via a personalized customer experience - unifying and optimizing interactions across the Web, contact center, mobile devices, social media, physical stores, and other key channels. Exclusively focused on online and cross-channel commerce, ATG is uniquely capable of powering the most innovative and successful commerce experiences, with results that outperform industry norms. ATG Commerce is the commerce platform and business user application solution top-rated by industry analysts for powering results-driven, personalized, and innovative e-commerce sites. ATG's platform-neutral optimization solutions for live help, lead performance, and product recommendations can be easily added to any website to quickly and measurably grow revenue, boost loyalty, and unlock profits and insight. ATG is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information, please visit http://www.atg.com.

© 2010 Art Technology Group, Inc.ATG and Art Technology Group are registered trademarks. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov. The determination of when enhancements or upgrades to current products will be made available, if ever, remains ATG's sole discretion and the information contained in this announcement does not constitute a commitment to deliver an upgrade or enhancement to current products.

ATGTucker Walsh, 617-386-1159
[email protected]
or
Matter Communications for ATGMarci J. Hait, 978-499-9250 x238
[email protected]

Source: ATG