58% of young adults are still living at home, impacting their parent's path to retirement
Prudential's new ad highlights the power of advice and planning, so Americans can be ready for retirement - whatever shape that takes
More than half (58%) of young adults in the
This experience is the subject of Prudential's new "Who's Your Rock?TM" commercial. The ad celebrates that, with the right financial planning and advice, people can move forward with confidence and live the retirement they dreamed about and planned for.
"Many parents will do whatever it takes to make sure their kids land on their feet and are ready to take on the world around them, and that includes financially supporting young adults 'boomeranging' back home. For many families, this can dramatically change retirement plans," says
According to a recent "
"Planning for retirement can come with a lot of challenges and uncertainty" says
The new commercial is part of the "Who's Your Rock?" branding campaign, which last year brought back the company's iconic Rock symbol for the first time in a decade. The spot is airing nationally on select networks, as well as in major markets across the
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