2020 Democrats try to make inroads in rural America - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading Newswires
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Meet our Editorial Staff
    • Advertise
    • Contact
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Newswires
Newswires RSS Get our newsletter
Order Prints
March 11, 2019 Newswires
Share
Share
Post
Email

2020 Democrats try to make inroads in rural America

Associated Press

DENMARK, S.C. (AP) — Deanna Miller Berry doesn't often see presidential candidates. So when New Jersey Sen. Cory Booker recently came to Bamberg County, South Carolina, she was primed to unload about a contaminated water system.

"What is your plan to fix it?" Berry asked, her eyes narrowed.

Booker, former mayor of Newark, the largest city in the most densely populated state, assured Berry he cares about the 3,000 residents of Denmark, South Carolina. "This is a time in America where too many people are feeling left out, left behind, not included," he said, promising "a massive infrastructure investment" targeting "forgotten" places.

The exchange highlights the effort by Democratic presidential candidates to make inroads in rural America. With the first contests unfolding next year in South Carolina, Iowa and New Hampshire, small-town voters will play a critical role in choosing the next Democratic nominee. And the early attention could help the eventual nominee be more conversant on rural issues and compete for votes in places that gave President Donald Trump his most intense support in 2016.

"Organizing in every precinct is the key to winning both the caucus and the general election in Iowa," Iowa Democratic Chairman Troy Price said.

Vermont Sen. Bernie Sanders lamented rural decline during an Iowa swing this weekend.

"All over America, we have tragically seen more and more young people leave the small towns they grew up in, the small towns they love, because there are no decent-paying jobs in those towns — we intend to change that," Sanders said, drawing cheers at the Iowa State Fairgrounds.

At the same time, California Sen. Kamala Harris was in small-town South Carolina advocating more spending on telemedicine, broadband internet and infrastructure. Booker used his two-day rural swing last month to talk health care, housing, infrastructure and criminal justice, among other issues. New York Sen. Kirsten Gillibrand was the first candidate who ventured to rural northern New Hampshire. Minnesota Sen. Amy Klobuchar has already visited a tiny town in Wisconsin, which will be a general election battleground.

Several candidates plan to attend a March 30 rural issues forum at Buena Vista University in Storm Lake, Iowa — population 10,600.

The approach matters most immediately because the delegates necessary to become the nominee are awarded in part from primary and caucus results in individual congressional districts, even the most rural and Republican-leaning. But investing there also could narrow Republicans' general election margins, by increasing turnout among Democratic-friendly constituencies like rural black and Latino voters or peeling off white voters or both.

That could flip states like Iowa, Michigan, Pennsylvania, North Carolina — even Florida — that propelled Trump to an Electoral College majority. Besides helping win the presidency, rural gains would be necessary for Democrats to have the muscle on Capitol Hill to enact the kinds of sweeping policy changes they are advocating on many fronts.

"So much of this is about the margins," Iowa's Price said.

Beyond the politics, candidates say rural outreach is required of anyone who wants to govern a diverse nation.

"Folks want to be seen," Harris said. "They want their issues to be heard. ... They could care less about half the stuff that gets covered on cable news networks."

In Wisconsin, Klobuchar said, it's "about knowing the issues that matter to people whether they're Democrats, Republicans and independents — and in rural areas it's not just about the farm bill."

The 2018 midterms demonstrated Democrats' tough realities beyond metro areas, but still offered some bright spots.

AP VoteCast, a national survey of more than 115,000 voters, found rural and small-town residents cast 35 percent of midterm ballots; 56 percent of those voted for Republican House candidates, compared to 41 percent for Democrats. The advantage was wider among small-town and rural whites: 30 percent of the electorate, tilting 63-35 for Republicans. Correspondingly, Democrats' net 40-seat gain in the House was driven mostly by previously GOP-leaning suburban districts, while Democratic nominees fell short in more rural areas.

There's no consensus on whether rural success for Democrats is about policy or personality or some combination. Some winners establish a personal brand at odds with the national party — West Virginia Sen. Joe Manchin defending the coal industry, Ohio Sen. Sherrod Brown opposing much of U.S. trade policy, Montana Sen. Jon Tester playing up his rancher credentials.

But that won't necessarily work for a presidential candidate looking to become the face of a party with a decidedly liberal base. None of the declared candidates deviates from Democratic orthodoxy supporting abortion rights and LGBTQ civil rights and opposing Trump's hard line on immigration — all positions that run afoul of rural and small-town voters who collectively are more culturally conservative than urban dwellers.

Sanders struggled with that balance in 2016 when Hillary Clinton hammered him for some Senate votes against gun measures that most Democrats backed. Sanders noted that many Vermonters, as in the rest of rural America, view guns differently than most big-city residents, but Clinton successfully used the issue against Sanders, particularly with black women.

Would-be Democratic presidents are left to mix economic arguments with biography.

Washington Gov. Jay Inslee grew up in Seattle, but he often mentions that he spent his early adult years in central Washington. He touts his signature issue — combating climate change — as a boon for the "heartland" economy by growing the clean-energy industry.

Klobuchar, a Twin Cities-area native, points to her work on the Senate Agriculture Committee and notes she's won every congressional district in Minnesota during her Senate career. Sanders, who still speaks with his native Brooklyn inflection, drew roars in Iowa when mentioned using antitrust law to limit corporate power.

Harris notes that California — caricatured in Middle America as a bastion of coastal liberalism — has the nation's biggest agricultural output. And in South Carolina, she said she heard a lot about jobs and state Republicans' refusal to expand Medicaid insurance.

Massachusetts Sen. Elizabeth Warren notes that long before her Harvard law career, she was a child in Norman, Oklahoma, where her family's working-class struggles shaped her liberal approach to consumer, labor and finance law.

After hearing Booker, Kenneth Belton, a 63-year-old resident of struggling Fairfield County, South Carolina, said a president doesn't have to come from his walk of life. Belton just wants the person in the Oval Office to understand him — and then to help.

"It just feels like they've been ignoring us," he said.

Berry, the clean water activist, agreed, crediting Booker and others for what she describes as first steps.

"I've heard enough to be inspired," she said, pausing before adding, "enough to want to hear more."

Associated Press writers Sara Burnett in Chicago, Alexandra Jaffe in Des Moines, Iowa, Meg Kinnard in North Charleston, South Carolina, and Hannah Fingerhut in Washington contributed to this report.

Follow Barrow on Twitter at https://twitter.com/BillBarrowAP.

Older

Latin American Headlines at 12:28 a.m. EDT

Advisor News

  • How much could failure to fund Social Security cost average Americans?
  • How can more Americans achieve financial independence?
  • Savers vs. spenders: How money management attitudes impact financial confidence
  • Demonstrating the value of life insurance to Gen Z
  • Poor money habits are a dealbreaker in a new relationship
More Advisor News

Annuity News

  • Canvas steps into the direct-to-consumer market that has yet to take off
  • The next growth phase in life/annuities depends on modernization
  • CA judge certifies class action in teachers’ lawsuit over in-plan annuity fees
  • Globe Life Inc. (NYSE: GL) Records 52-Week High Thursday Morning
  • AM Best Managing Director Joins ‘Target Topics’ Podcast to Discuss State of Delegated Underwriting Authority Enterprises Market
More Annuity News

Health/Employee Benefits News

  • Why Americans seeking affordable doctor visits and medicines abroad may misjudge healthcare quality
  • Gov. Stitt names OHCA interim director
  • Iowa health insurers propose premium increases for ACA customers
  • Atrium pushes back after State Health Plan leaves healthcare network out of Tier 1
  • BUILDING A COMPETITIVE BENEFITS PACKAGE IN 7 EASY WAYS
More Health/Employee Benefits News

Life Insurance News

  • USAA introduces Secure Start whole life program for children
  • Best’s Market Segment Report: AM Best Maintains Stable Outlook on South Korea’s Non-Life Insurance Market
  • Horace Mann Strengthens Customer Relationships and Accelerates Long-Term Growth Through Transactions with Medical Mutual of Ohio
  • Regulators: ‘No firm conclusions’ from first offshore reinsurance filings
  • Allianz Life Study Finds Americans Struggle to Shift From Retirement Saving to Spending
More Life Insurance News

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Press Releases

  • Prosperity Life GroupSM Launches Prosperity PathWaySM Series, Bringing Greater Choice and Flexibility to Retirement Income Planning
  • Senior Market Sales® Fortifies Annuity Reach With Acquisition of Retirement Planning Firm Stratton & Company
  • RFP #T01625
  • Rockwood Programs Appoints Kerry Ladouceur as Vice President, Financial Lines
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Meet our Editorial Staff
  • Advertise
  • Contact
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.
Insurance News | InsuranceNewsNet