2017 United States Independent Insurance Agent Survey: How Carriers Can Compete & Win – ResearchAndMarkets.com
Each year agents are surveyed to find out what they think of their top insurance carriers - what they believe carriers are doing well and where they'd like to see improvement so agents can be more successful. The anonymous survey asks agents what atrributes are most important in a carrier and how their top carriers are performing in those areas. Attributes include underwriting appetite and responsiveness, claims services, technology, marketing, field reps, training, financial strength and brand reputation.
The 2017 survey instrument explored topics including:
- Carrier ratings and rankings - companies with which agents place business and how they rate and rank those carriers on a variety of metrics
- Agency growth - how agents intend to grow their businesses in terms of revenue generation and signing with new carriers
- Carrier communications - how often, and through what vehicles, agents want their companies to communicate with them
- Carrier training - what courses agents want their carriers to provide
- Agents' technology usage - work-related tasks agents expect to perform on a mobile device in the next 12 months
The report presents the survey results in textual, chart and tabular formats, using a rigorous methodology refined over the past decade that ensures data reliability.
Key Topics Covered:
I. Introduction
- Respondent Acquisition & Sample Size
- Respondent Demographics & Characteristics
- Title at Agency
- Lines of Production
- Location
- Size of Agency
- Gender & Age
II. Key Findings
III. Carrier Ratings & Rankings
- Personal Lines
- Commercial Lines
- Personal & Commercial Lines
IV. Agency Growth
- Field Reps
V. Carrier Communication
- Preferences
VI. Carrier Trainings
VII. Customer Experience
- Carrier Ratings
VIII. Industry Trends
-
Carrier Service Centers - Online Self-Service Options
- Agents' Use of Mobile Technology
IX. Summary
X. Respondents' Open-Ended Comments
XI. 2017 Survey Instrument
For more information about this report visit https://www.researchandmarkets.com/research/w43d72/2017_united?w=4
View source version on businesswire.com: http://www.businesswire.com/news/home/20180205006078/en/
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