UL Market Leaders in 1Q 2017

First quarter sales of traditional universal life policies sales were $484.6 million, Wink’s Sales & Market Report said.

Highlights for universal life in the first quarter included Prudential ranking as the No. 1 insurer overall for universal life sales, with a market share of 8.4 percent.

Protective Life came in at No. 2 followed by Symetra, Lincoln National Life and AIG.

Pruco Life’s PruLife Universal Protector was the No. 1 selling product for universal life sales across all distribution channels, Wink reported.

Top 10 UL Companies 1Q 2017

1. Prudential
2. Protective Life
3. Symetra
4. Lincoln National Life
5. AIG
6. Nationwide
7. Penn Mutual
8. Mutual of Omaha
9. Minnesota Life-Securian
10. Foresters

Channel Leaders 1Q 2017:

Bank: Minnesota Life-Securian
Broker/Dealer National Full Service: Nationwide
Broker/Dealer Independent: Symetra
Career: Prudential
Direct Response: AIG
Independent Agent: Prudential

Top Selling Products by Channel 1Q 2017:

Overall: Pruco Life PruLife Universal Protector
Bank: Minnesota Life Accumulator UL
Broker/Dealer National Full Service: Nationwide YourLife NGL
Broker/Dealer Independent: Symetra Life Symetra Universal Life
Career: Pruco Life PruLife Universal Protector
Direct Response: American National Signature GUL 3
Independent Agent: Pruco Life PruLife Universal Protector

InsuranceNewsNet Senior Writer Cyril Tuohy has covered the financial services industry for more than 15 years. Cyril may be reached at cyril.tuohy@innfeedback.com.
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Cyril Tuohy is a writer based in Pennsylvania. He has covered the financial services industry for more than 15 years. He can be reached at cyril.tuohy@innfeedback.com.