Start Me Up: Annuity Group To Sponsor Rolling Stones’ Tour

The annuity focused Alliance for Lifetime Income has again signed on as the sole sponsor of The Rolling Stones' 2021 "No Filter" U.S. stadium tour.

The band's new tour is a rescheduled from 2020. It will start on Sept. 26 in St. Louis and will travel to Charlotte, NC, Pittsburgh, Nashville, New Orleans, Los Angeles, Minneapolis, Tampa, Fla., Dallas, Las Vegas, Atlanta and Detroit before concluding on November 20 in Austin, Texas.

With more than 50 years of playing rock and roll, the Rolling Stones are a perfect match for a senior-focused marketing campaign. Singer Mick Jagger turns 78 Monday, while the rest of the group is similarly aged.

According to the Alliance for Lifetime Income website, the group saw the sponsorship opportunity as too good to pass up.

“As the sole sponsor of the Rolling Stones ‘No Filter’ tour, the Alliance for Lifetime Income can’t wait to hit the road with the band again this year," said Jean Statler, CEO of the organization. “We’ve all spent the past 16 months focused on protecting our health and fighting back a global pandemic. Now, with the country opening up again, we’re excited to be a part of this iconic tour and one-of-a-kind show as we educate millions of Stones fans, now more than ever, about the need for protected income in retirement.”

A nonprofit, the ALI formed in 2018 to better promote lifetime income options. The group has three main goals:

• Educate advisors and consumers about the value of annuities.
• Move the discussion away from asset accumulation and toward protecting income for a life.
• Simplify the language around annuities and kill the jargon.

Insurer members of the alliance include AIG, Allianz Life, Brighthouse Financial, Equitable Life, Global Atlantic, Prudential, State Farm, Jackson National Life, Lincoln Financial, Pacific Life, Protective, and TIAA.

Asset managers Capital Group, Franklin Templeton, Goldman Sachs Asset Management, Invesco, JP Morgan, Macquarie, Milliman, SSGA and T. Rowe Price also participate in the alliance.

InsuranceNewsNet Senior Editor John Hilton has covered business and other beats in more than 20 years of daily journalism. John may be reached at [email protected].

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This report compiled by InsuranceNewsNet staff.