Securing Futures: The Power of Life Insurance Across Generations

Life insurance purchases surged following the pandemic due to heighted awareness. Building on that awareness and communicating the value of life insurance in all its important roles is complicated, however, by how it is viewed by different generations.

Young people may know they need coverage, but what are the key factors that will prompt them to purchase coverage? Older generations are worrying about complex retirement issues, long-term care challenges and whether they might outlive their savings.

We will take a look at emerging life insurance trends (products, underwriting, etc.) and how different generations plan to use life insurance for broader financial wellbeing.

We will discuss:

• Sales trends and factors influencing product trends over the past 3 years and what we are forecasting
• Consumer perceptions about life insurance and the market opportunity by generation.
• Differences in how generations research and prefer to purchase coverage.
• Uptick in interest in combination products for older generations and how regulation has influenced sales.

 
Our guest brings the latest research and product expertise to the discussion.

Karen Terry is assistant vice president, insurance research, LIMRA and LOMA. She oversees LIMRA’s Individual Product Research team, which provides research on product design, company practices, market trends, and the sales and marketing of individual life, disability and critical illness products in the U.S. and Canada. With over 20 years of individual product and consumer research experience, Karen serves as a resource on industry performance measures to LIMRA staff, member companies, and the media.

Florrie Willis is the national sales manager for Lincoln MoneyGuard®, responsible for the bank, wire and independent wholesaling teams. A 20+ year industry veteran, she previously served as a divisional sales manager helping financial professionals create strategies to reduce the impact of long-term care expenses on client assets. Florrie was also a top MoneyGuard® wholesaler for nine years, earning a spot on Lincoln's Wall of Fame.