Purshe Kaplan Sterling Investments Selects Insurance Technologies’ VisibleChoicetm As Its Annuity Sales Platform To Help Investment Executives Accelerate Their Annuity Sales While Staying Compliant

COLORADO SPRINGS, Colorado, May 24, 2010 — Insurance Technologies LLC, the premier provider and industry innovator in the creation of product comparison, compliance, suitability and point-of-sale software for the insurance, financial services and brokerage industries, today announced the successful implementation of the VisibleChoice™ annuity sales platform for Purshe Kaplan Sterling Investments (PKS Investments).

After performing due diligence on a number of vendors to be able to provide a side-by-side comparison for Variable Annuity exchanges, PKS Investments chose Insurance Technologies’ VisibleChoice™ as it’s annuity sales solution provider. The deciding factors in their decision to select VisibleChoice™ were; its built-in compliance and suitability features, its ability to deliver quick, comprehensive Annuity product information including all carrier product details such as costs, riders, benefits, etc. Affordability was also a compelling factor in their decision.

The VisibleChoice™ sales & compliance platform enables Investment Executives to select and compare multiple annuity products at once, create compliant illustrations and recommend the annuity that is best-suited for their client’s needs. With one summary view within VisibleChoice™, Investment Executives can compare product features such as income benefits, share classes, withdrawal benefits and illustrative results.

“VisibleChoice™ is very comprehensive and user friendly. Currently, all our reps that sell Variable Annuities are required to use VisibleChoice™. The annuity reports that VisibleChoice™ provides is proving very helpful in our supervisory review of the sales and exchanges of Variable Annuities” said Katherine Flouton, COO, Purshe Kaplan Sterling Investments. “Working with Insurance Technologies has been a very positive experience. They are very responsive and easy to work with.”

“We are very pleased with the success of the Purshe Kaplan Sterling Investments’ production roll-out of our VisibleChoice™ platform to their Investment Executives. Purshe Kaplan Sterling Investments dedication in making VisibleChoice™ an integral step in their rep’s selling routine really emphasizes the benefits of this solution,” said Steven Acosta, Vice President Sales for Insurance Technologies, “By launching VisibleChoice™, we feel that it will help Distribution firms meet the suitability requirements that FINRA has imposed. Without adding unnecessary steps or laborious processes, VisibleChoice™ allows a firm to provide tools that allow the Investment Executives to quickly run annuity product comparisons, identify why a particular annuity sale or exchange is suitable for their client, produce compliance & suitability documents and submit the business - all within one easy to use platform.”

About Purshe Kaplan Sterling Investments www.pksinvest.com

With offices in over 100 cities throughout the country, Purshe Kaplan Sterling Investments is an Albany, New York-based firm, which truly has a local presence and a national reach. PKS is a FINRA registered broker/dealer with access to every major Investment Company and hundreds of Variable Annuity products and access to some of the top professional money managers in the country.

About Insurance Technologies - www.insurancetechnologies.com

Based in Colorado Springs, Colorado, Insurance Technologies LLC offers point-of-sale illustration software to the insurance and financial services industries. Insurance Technologies award-winning product, ForeSight™, supports all product types, including Life, Annuities, Critical Illness, DI, and LTC – all on a single mobile platform. Our latest innovation VisibleChoice™ is a multi-carrier annuity sales platform designed to leverage multiple annuity products and features. Together, they improve point-of-sale effectiveness and help close more sales quickly.

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