Insurance industry pushes 'quick fix' for IUL illustration issues - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading Top Stories
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Meet our Editorial Staff
    • Advertise
    • Contact
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Top Stories
Top Stories RSS Get our newsletter
Order Prints
September 12, 2022 Top Stories
Share
Share
Post
Email

Insurance industry pushes ‘quick fix’ for IUL illustration issues

Comments received on index-based universal life insurance.
By John Hilton

If state regulators were looking for a wide range of opinions on how to fix troublesome indexed universal life illustrations from a comment period that closed last week, mission accomplished.

On one side, Larry J. Rybka, chairman and CEO of Valmark Financial Group, ripped current IUL illustration and sales practices.

"The abuse of IUL products, especially when financed, presents greater risk to consumers than anything I have seen in my 36 years in the business," Rybka wrote. "The NAIC must act firmly and quickly to end this abuse."

On the other side, industry representatives say a "quick fix" to existing rules will address concerns sufficiently.

"Regulators have expressed interest in pursuing a 'quick fix' to [Actuarial Guideline] 49-A to address concerns around the illustration of volatility-controlled indices," wrote the American Council of Life Insurers. "We would support an effort to discuss and address the specific regulatory concerns while maintaining the illustration of key features of the policies."

ACLI only supports those changes to future policies, not applied retroactively, the letter added.

The comment period on how to best fix AG 49-A was ordered by the Life Actuarial Task Force, part of the National Association of Insurance Commissioners. LATF regulators added a twist to its comment period: "plus consideration of limited, targeted revisions to the Life Insurance Illustrations Model Regulation (#582)."

Reopening the overall illustrations model regulation would be a significant undertaking. Insurers and industry groups were not enthusiastic about that idea.

"We believe we need to better understand what LATF is hoping to accomplish by opening the model regulation before we can fully comment," wrote Seth Detert, director, actuary, Life & Annuity Products at Securian Financial Group. "The model regulation applies to several types of products, thus adding IUL-specific language to the regulation could have unintended consequences that need to be thoroughly thought-out and vetted."

Long history

The overall life insurance illustration model regulation effort was an acrimonious process that took years before the NAIC adopted it in 1995. In the decades since, insurers have come up with various product features that have rendered illustration guidelines ineffective, consumer advocates say.

The NAIC adopted AG 49 in 2015, but insurers quickly got around it by offering IUL products with multipliers and bonuses. That led to AG 49-A, adopted in late 2020 after this LATF directive: "designs with multipliers or other enhancements should not illustrate better than non-multiplier designs."

In another key change, the IUL illustration crediting rate was set at 50 basis points higher than the policy loan rate. In AG 49, the crediting rate could be 100 basis points higher that the policy loan rate.

Still, what many consider to be unrealistic IUL illustrations continued.

For example, some IUL fixed interest bonuses can generate illustrated income more than 60% higher than a Benchmark Index Account [such as the S&P 500], wrote Sheryl Moore and Bobby Samuelson, who are competing product intelligence analysts. The pair co-authored a pair of comment letters.

"This is, in our view, entirely inconsistent with the intent of regulators in crafting AG 49-A," their initial letter reads. "The gamesmanship currently occurring in illustrations is similar in effect and pervasiveness to the buy-up caps and multipliers that proliferated after AG 49 and resulted in AG 49-A."

Rybka reviewed sales materials from more than 100 proposed IUL transactions and more than dozen cases being litigated, he wrote.

"We see very few where the extent of the risk is presented let alone understood by the consumer," he added. "I think them analogous to Warren Buffett’s warning on hedge funds, these are financial weapons of mass destruction. Unlike other illustration problems in the past, the damage is not limited to insurance that costs more, but risk that it wipes out substantial proportions of client’s net worth."

Solutions offered

The most popular "quick fix" offered via the comments would put a "limit on indexed illustrated rates of 145% of each indexed account’s hedge budget," as explained in a letter signed by Allianz, John Hancock, Lincoln National, National Life Group, Pacific Life and Sammons Financial.

This would extend the 145% limit on "assumed earned interest rate" set forth in AG 49.

AG 49 states that: "If an insurer engages in a hedging program for index-based interest, the assumed earned interest rate underlying the disciplined current scale shall not exceed 145% of the annual net investment earnings rate."

While this quick fix would not be a panacea, the insurers wrote, it is a good start.

"While this approach could still result in some index accounts illustrating slightly higher than the Benchmark Index Account," their letter reads, "it would quickly lower the illustrated values of volatility controlled indices and allow regulators and interested parties to begin a thorough analysis to determine the scope, approach, and implementation of a long-term solution."

InsuranceNewsNet Senior Editor John Hilton has covered business and other beats in more than 20 years of daily journalism. John may be reached at [email protected]. Follow him on Twitter @INNJohnH.

© Entire contents copyright 2022 by InsuranceNewsNet.com Inc. All rights reserved. No part of this article may be reprinted without the expressed written consent from InsuranceNewsNet.com.

John Hilton

InsuranceNewsNet Senior Editor John Hilton has covered business and other beats in more than 20 years of daily journalism. John may be reached at [email protected]. Follow him on Twitter @INNJohnH.

Older

6 ways the insurance industry can attract and retain talent

Newer

Senate panel issues final retirement protection bill EARN

Advisor News

  • The modern advisor: Merging income, insurance, and investments
  • Financial shocks, caregiving gaps and inflation pressures persist
  • Americans unprepared for increased longevity
  • More investors will seek comprehensive financial planning
  • Midlife planning for women: why it matters and how advisors should adapt
More Advisor News

Annuity News

  • LIMRA: Annuity sales notch 10th consecutive $100B+ quarter
  • AIG to sell remaining shares in Corebridge Financial
  • Corebridge Financial, Equitable Holdings post Q1 earnings as merger looms
  • AM Best Assigns Credit Ratings to Calix Re Limited
  • Transamerica introduces new RILA with optional income features
More Annuity News

Health/Employee Benefits News

  • The Spine of Justice Roberts
  • SENATE APPROVES BILL TO LIMIT PREMIUM INCREASES, PROTECT ACCESS TO HEALTHCARE
  • All about AHCCCS: Navigating Arizona Medicaid’s changing landscape
  • GOVERNOR SIGNS BIOMARKER TESTING COVERAGE BILL
  • REGULATION OF AI IN PRIOR AUTHORIZATION AND CLAIMS REVIEW: A LOOK AT FEDERAL AND STATE CONSUMER PROTECTIONS
More Health/Employee Benefits News

Life Insurance News

  • 2025 Insurance Abstracts
  • AM Best Assigns Credit Ratings to Tokio Marine Newa Insurance Co., Ltd.
  • Earnings roundup: Prudential works to save ‘unique’ Japanese market
  • How life insurance became a living-benefits strategy
  • Financial Focus : Keep your beneficiary choices up to date
More Life Insurance News

- Presented By -

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Why Blend in When You Can Make a Splash?
Pacific Life’s registered index-linked annuity offers what many love about RILAs—plus more!

Life moves fast. Your BGA should, too.
Stay ahead with Modern Life's AI-powered tech and expert support.

Bring a Real FIA Case. Leave Ready to Close.
A practical working session for agents who want a clearer, repeatable sales process.

Discipline Over Headline Rates
Discover a disciplined strategy built for consistency, transparency, and long-term value.

Inside the Evolution of Index-Linked Investing
Hear from top issuers and allocators driving growth in index-linked solutions.

Press Releases

  • Sequent Planning Recognized on USA TODAY’s Best Financial Advisory Firms 2026 List
  • Highland Capital Brokerage Acquires Premier Financial, Inc.
  • ePIC Services Company Joins wealth.com on Featured Panel at PEAK Brokerage Services’ SPARK! Event, Signaling a Shift in How Advisors Deliver Estate and Legacy Planning
  • Hexure Offers Real-Time Case Status Visibility and Enhanced Post-Issue Servicing in FireLight Through Expanded DTCC Partnership
  • RFP #T01325
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Meet our Editorial Staff
  • Advertise
  • Contact
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.
Insurance News | InsuranceNewsNet