GCG Financial rebrands to Alera Group

Deerfield, IL (11/14/22) — GCG Financial, a full-service financial services firm, announced today that it is changing its corporate branding to Alera Group. The firm was started in 1975 and became one of the founding firms of Alera Group in 2017.  The transition to Alera Group branding reflects the firm’s national capabilities and industry expertise while enabling it to expand its resources in all areas of business.

“We are excited about our rebrand and believe these changes will help fuel future growth and success,” says Rick Levitz, Managing Partner. “As we continue to deepen our expertise and expand the services we provide, the transition to Alera Group will allow our colleagues to seamlessly partner with national colleagues under one unified brand.”

“This next step in our firm’s evolution will allow us to continue to build a great company with clients at our center. Through collaboration and teamwork, we will continue to offer the resources of a national firm along with the personalized experience of a local partner,” says Carla DeMello, President of Employee Benefits. “We are passionate about the experience that our clients, colleagues and partners have when working with us, and look forward to enhancing this even further as we grow together.”

The company’s more than 250 employees will continue to support the business and remain headquartered in Deerfield, IL, a suburb of Chicago.

Alera Group is an independent, national insurance and financial services firm created in 2017 through a merger of 24 like-minded, high-performing, entrepreneurial companies. Since then it has grown to a $1 billion firm with 150-member firms.