Employers must provide health care cost comparison tools to workers
In 2024, employers are required to provide health care cost comparison tools to their workers and will face penalties of $100 per day per employee for failing to do so.
In addition, employers are now considered to be fiduciaries, responsible for negotiating the best possible health and drug plans regardless of whether they use a broker. Employers are being held accountable for the first time, as seen with a recent class action lawsuit against Johnson & Johnson for not negotiating better drug prices for their employees.
What do employers and their benefits brokers need to know?
Mark Galvin is the founder and CEO of TALON, an online tool that enables employees to comparison shop for cost-effective treatments. He talked with InsuranceNewsNet about the details of the new cost comparison requirement.
In 2020, the federal government finalized the “Transparency in Coverage” Rule, which requires health insurers and group health plans, including self-funded clients, to provide cost-sharing data to consumers via machine-readable files or consumer price transparency tools.
Price transparency tools mandated
Starting with plan years beginning on or after Jan. 1, 2023, insurers and plans must make an online price transparency tool available for 500 shoppable items, services and drugs identified in the final rule. All covered items, services and drugs are required to be included in the consumer price transparency tool for plan years that begin on or after Jan. 1, 2024.
Consumers will be able to get real-time estimates of their cost-sharing liability for health care items and services from different providers. The tool requirements allow the members to understand how costs for covered health care items and services are determined by their plan.
The tool must make available personalized out-of-pocket cost information as well as the underlying negotiated rates and allowed amounts for all covered health care items and services including prescription drugs. The information must be available through an internet-based self-service tool.
“All commercial health plan sponsors must provide to their subscribers or their plan participants an internet-based cost comparison shopping tool that provides a specific list of capabilities to each individuals, including the ability to compare costs across all the providers in their networks, to show the actual negotiated rates for the services that they might require or that they’re shopping for, as well as their own out-of-pocket exposure that they’re likely to face if they go to a given service provider,” Galvin said.
Galvin said he believes few employers are aware of the federal mandate and their responsibility for complying with it. That’s where benefit brokers can come in to educate their employer clients about the importance of having tools in place for compliance with the mandate.
“Brokers know it’s time to educate employers about this, and show them ideas on how to solve the problems surrounding this mandate,” he said. “Brokers and advisors should first become educated on what these rules really are, who they affect and who could get fined, and then present solutions to clients.”
Susan Rupe is managing editor for InsuranceNewsNet. She formerly served as communications director for an insurance agents' association and was an award-winning newspaper reporter and editor. Contact her at [email protected]. Follow her on X @INNsusan.
© Entire contents copyright 2024 by InsuranceNewsNet.com Inc. All rights reserved. No part of this article may be reprinted without the expressed written consent from InsuranceNewsNet.com.
Susan Rupe is managing editor for InsuranceNewsNet. She formerly served as communications director for an insurance agents' association and was an award-winning newspaper reporter and editor. Contact her at [email protected].



Change Healthcare, medical providers still reeling from cyberattack
P&C insurers using consumer laws to sue service providers, says AEPI
Advisor News
- Global economic growth will moderate as the labor force shrinks
- Estate planning during the great wealth transfer
- Main Street families need trusted financial guidance to navigate the new Trump Accounts
- Are the holidays a good time to have a long-term care conversation?
- Gen X unsure whether they can catch up with retirement saving
More Advisor NewsAnnuity News
- Pension buy-in sales up, PRT sales down in mixed Q3, LIMRA reports
- Life insurance and annuities: Reassuring ‘tired’ clients in 2026
- Insurance Compact warns NAIC some annuity designs ‘quite complicated’
- MONTGOMERY COUNTY MAN SENTENCED TO FEDERAL PRISON FOR DEFRAUDING ELDERLY VICTIMS OF HUNDREDS OF THOUSANDS OF DOLLARS
- New York Life continues to close in on Athene; annuity sales up 50%
More Annuity NewsLife Insurance News
- AM Best Affirms Credit Ratings of Manulife Financial Corporation and Its Subsidiaries
- AM Best Upgrades Credit Ratings of Starr International Insurance (Thailand) Public Company Limited
- PROMOTING INNOVATION WHILE GUARDING AGAINST FINANCIAL STABILITY RISKS SPEECH BY RANDY KROSZNER
- Life insurance and annuities: Reassuring ‘tired’ clients in 2026
- Reliance Standard Life Insurance Company Trademark Application for “RELIANCEMATRIX” Filed: Reliance Standard Life Insurance Company
More Life Insurance NewsProperty and Casualty News
- Best’s Special Report: U.S. Property/Casualty Industry Sees Significantly Improved Underwriting Gain in First Nine Months of 2025
- STRONG WORKING RELATIONSHIPS WITH PATIENTS PROTECT HEALTHCARE PRACTITIONERS
- SMITH, MCKEON LEGISLATION TO ASSESS IMPACTS OF CLIMATE CHANGE ON PROPERTY INSURANCE ADVANCES
- Jail Docket: December 4, 2025
- IOWA TITLE GUARANTY LAUNCHES ONE OF THE NATION'S FIRST TITLE THEFT COVERAGES FOR HOMEOWNERS
More Property and Casualty News