Don't shy away from the LTCi conversation - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading From the Field: Expert Insights
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Advertise
    • Contact
    • Editorial Staff
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Advisor News
From the Field: Expert Insights RSS Get our newsletter
Order Prints
November 29, 2022 From the Field: Expert Insights
Share
Share
Tweet
Email

Don’t shy away from the LTCi conversation

By Larry Nisenson

 Google “retirement planning” and you will be overwhelmed.

Larry Nisenson

There’s so much content - some good, some useless, some misleading - that most people will be exhausted before they even start.

Yet dig a level deeper and you’ll discover there's one key component that’s missing from most retirement planning advice: the role of long-term care insurance.

It’s essential that retirement planning include LTCi in all three traditional phases of retirement planning: accumulation, income and estate planning/wealth transfer. These phases are influenced by what must be a careful calibration of an individual’s future needs - which are shaped by factors such as inflation, market conditions or shifting priorities.

Although these assumptions are well-established and most advisors use robust strategies to help clients navigate the process, the Achilles heel is the impact of a LTC event on a client’s portfolio.

Consider the statistics.

There are roughly 7 million LTCi policies in force today and more than 65 million U.S. residents are over the age of 65. That gap is astounding. According to Morningstar, 70% of these consumers will need LTC services and 48% will need some sort of paid LTC service in their lifetime.

It’s clear that most consumers have not planned for this cost, and many advisors shy away from the difficult conversation. People are reluctant to discuss aging but must prepare for what is coming. Avoiding the conversation puts retirement savings at risk and can have a dramatic impact on the lives of the client as well as their families.

Adding to this issue is the troubled history for the LTCi product. Legacy products were mispriced by carriers that underestimated rising health-care costs and other pricing factors. This forced many carriers to seek large premium increases or reduced benefit options for policyholders. The abandonment of carriers has forced millions to confront a difficult economic reality, should they be unable to remain at home. According to Genworth’s Cost of Care study, a private room in a nursing home costs more than $108,000 per year nationally. Alternatively, the hourly rate for an at-home caregiver is $27 per hour.

With the average long-term care claim lasting more than two and a half years, it’s not hard to see the portfolio impact. Let’s look at the math.

The average consumer has saved $141,000 for their retirement and is likely going to live in retirement for 18 years, according to Vanguard. How will those economics cover a long-term care event?

With inflation and health care costs rising and retirement accounts impacted due to market volatility, the number of people who can self-pay is declining.

In truth, advisors who don’t discuss LTC planning with clients run the risk of angry clients when their retirement accounts are depleted, leaving them scrambling to cover expenses.

Given this reality, what LTCi covers is often misunderstood. LTCi covers the non-medical costs associated with aging-related declines. These needs are centered around the six activities of daily living which include eating, bathing, toileting, dressing, continence and transferring.

LTCi policies kick in when policyholders need help with two of these six activities, or they have severe cognitive impairment. Consumers who had the foresight to purchase coverage can be reimbursed for expenses incurred for care at nursing homes, assisted living facilities or at home, where most consumers prefer to stay. To plan for these unpredictable costs, incorporating LTCi into retirement planning early will deliver enough coverage at a reasonable price, and protect retirement savings. LTCi also allows a financial advisor to maintain a long-term investment strategy, knowing that these costs are covered by insurance.

There are other strategies available for funding care-related insurance policies. Employer benefits is one place to look - those policies are often less expensive than an individual policy. Financial advisors also can recommend funding strategies to pay annual premium costs that could be less disruptive to a portfolio or consider combination products that marry LTC needs with either life insurance or an annuity. Such products allow consumers to cover their potential care costs while simultaneously solving other portfolio needs.

New products offer built-in wellness programs. Instead of simply having policyholders wait for age-related problems to develop, these programs help people get ahead of them, with personalized, science-based interventions that help them live independently for as long as possible. These products combine retirement planning, insurance and wellness into a single offering that covers all three concerns mentioned previously.

Is there one perfect solution to the LTC dilemma? Of course not. What is clear is that the gap between overall need and those with coverage continues to grow and must be solved. Addressing successful aging through both insurance coverage and wellness programs allows consumers to help narrow their own personal needs gap and age on their own terms.

Larry Nisenson is chief growth officer at Assured Allies. He may be contacted at [email protected].

© Entire contents copyright 2022 by InsuranceNewsNet.com Inc. All rights reserved. No part of this article may be reprinted without the expressed written consent from InsuranceNewsNet.com.

Larry Nisenson

Older

7 year-end tax tips to help you and your clients close the year successfully

Newer

Financial influencer studies show TikTok is not just for twerking

Advisor News

  • Winona County approves 11% tax levy increase
  • Top firms’ 2026 market forecasts every financial advisor should know
  • Retirement optimism climbs, but emotion-driven investing threatens growth
  • US economy to ride tax cut tailwind but faces risks
  • Investor use of online brokerage accounts, new investment techniques rises
More Advisor News

Annuity News

  • Judge denies new trial for Jeffrey Cutter on Advisors Act violation
  • Great-West Life & Annuity Insurance Company Trademark Application for “EMPOWER BENEFIT CONSULTING SERVICES” Filed: Great-West Life & Annuity Insurance Company
  • 2025 Top 5 Annuity Stories: Lawsuits, layoffs and Brighthouse sale rumors
  • An Application for the Trademark “DYNAMIC RETIREMENT MANAGER” Has Been Filed by Great-West Life & Annuity Insurance Company: Great-West Life & Annuity Insurance Company
  • Product understanding will drive the future of insurance
More Annuity News

Health/Employee Benefits News

  • University of Houston Researchers Detail New Studies and Findings in the Area of Nursing (A Comprehensive Evaluation of Feasibility and Acceptability of a Nurse-Managed Health Clinic for Homeless and Working Poor Populations: A 3-Year Study): Health and Medicine – Nursing
  • Study Results from University of Colorado Anschutz School of Medicine Broaden Understanding of Managed Care (Impact of Medicaid, Medicare, and Private Insurance on Access to Orthopaedic Surgeons of the Spine: A National Mystery Caller Study): Managed Care
  • Caucasus University Researcher Reports Recent Findings in Health Management (An Analysis of Claims Adjustment Processes in Georgia’s Health Insurance Sector: Qualitative Study): Health and Medicine – Health Management
  • New Managed Care Findings from Brigham and Women’s Hospital and Harvard Medical School Described (Z-Drug Use in the First Trimester of Pregnancy and Risk of Congenital Malformations): Managed Care
  • AMO CALLS OUT REPUBLICANS' HEALTH CARE COST CRISIS
More Health/Employee Benefits News

Life Insurance News

  • One Bellevue Place changes hands for $90.3M
  • To attract Gen Z, insurance must rewrite its story
  • Baby On Board
  • 2025 Top 5 Life Insurance Stories: IUL takes center stage as lawsuits pile up
  • Private placement securities continue to be attractive to insurers
More Life Insurance News

- Presented By -

Top Read Stories

More Top Read Stories >

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Elevate Your Practice with Pacific Life
Taking your business to the next level is easier when you have experienced support.

ICMG 2026: 3 Days to Transform Your Business
Speed Networking, deal-making, and insights that spark real growth — all in Miami.

Your trusted annuity partner.
Knighthead Life provides dependable annuities that help your clients retire with confidence.

Press Releases

  • Two industry finance experts join National Life Group amid accelerated growth
  • National Life Group Announces Leadership Transition at Equity Services, Inc.
  • SandStone Insurance Partners Welcomes Industry Veteran, Rhonda Waskie, as Senior Account Executive
  • Springline Advisory Announces Partnership With Software And Consulting Firm Actuarial Resources Corporation
  • Insuraviews Closes New Funding Round Led by Idea Fund to Scale Market Intelligence Platform
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Advertise
  • Contact
  • Editorial Staff
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.
Insurance News | InsuranceNewsNet