Charitable giving: Cash ‘bad;’ everything else ‘good’
Your clients might think the best way to support their favorite charities is to write a big check.
Wrong, said Bryan Clontz, founder and president of Charitable Solutions.
The holy grail of charitable planning is donating a long-term capital gain asset that has appreciated the most, Clontz said during a recent webinar for the National Association of Insurance and Financial Advisors.
More simply put “Cash is bad; everything else is good,” he said.
Giving cash is the least tax-effective way to make a charitable gift, Clontz said. “From a tax optimization viewpoint, a long-term capital gain asset that has appreciated the most is the best thing to donate.”
The most charitably inclined people always own privately held business wealth or real estate wealth, he said, and that wealth lends itself to tax-efficient charitable giving.
You can donate more to charity than you might think
If you discourage your clients from donating cash, then what can they donate? More than you might think, Clontz said. “More than you ever thought possible, way beyond the balance sheet, way beyond cash,” he said. “People can and do give weird stuff away.”
He gave a rundown of some non-cash assets that clients can donate to charity. Some of those assets may seem to be more conventional, while others fall into the category of “weird stuff.”
- Privately held assets: C-Corp, S-Corp, limited partnerships or limited liability corporations.
- Real estate.
- Restricted stock, which almost always requires a qualified appraisal.
- Tangible personal property, such as fine art and collectibles.
- Weird stuff, which has included a racehorse, part ownership of a professional sports team, a New York Mercantile Exchange seat, a beach house in Mexico, a condominium in Paris, patents, timber deeds, mineral rights, book royalties, and cryptocurrency. However, Clontz discouraged clients from donating live animals to charity, stating that “if it consumes food, it’s bad.”
Donors don’t have to give away their full ownership of assets, he said. “Too many advisors and way too many donors think they have to give their entire interest away. They might donate the majority interest, but they almost always donate the minority interest.”
Another reason Clontz gave for donating non-cash assets to charity is that capital gain property receives a fair market value deduction and an elimination of capital gains tax if donated to a public charity.
However, not all non-cash assets are accepted by charities. Clontz said 80% of non-cash gifts are rejected for the following reasons:
- Tax or legal complexities.
- Environmental issues.
- Management issues.
- Perceived risk/reward ratio.
© Entire contents copyright 2025 by InsuranceNewsNet.com Inc. All rights reserved. No part of this article may be reprinted without the expressed written consent from InsuranceNewsNet.com.
Susan Rupe is editor in chief, magazine, for InsuranceNewsNet. She formerly served as communications director for an insurance agents' association and was an award-winning newspaper reporter and editor. Contact her at [email protected].




SEC: Cutter Financial press release on verdict ‘inaccurate and misleading’
Why 2025 rate stability belongs to the well-prepared
Advisor News
- Report: Many Americans paying up to 45% of annual income on auto loans
- Latest state budget raises taxes on Californians, ignores voter priorities
- What advisors and clients must know about Roth conversions
- Worker retirement confidence dips to lowest level in a decade
- What’s behind private equity investment in insurance brokerages
More Advisor NewsAnnuity News
- Globe Life Inc. (NYSE: GL) Making Surprising Moves in Tuesday Session
- Why annuities are gaining traction with younger investors
- Best’s Special Report: U.S. Life/Annuity Industry Sees Bottom-Line Growth Despite 18% Decline in Total Income in First-Quarter 2026
- Globe Life Inc. (NYSE: GL) Records 52-Week High Thursday Morning
- Fortitude Re Completes $500 Million FABN Issuance
More Annuity NewsHealth/Employee Benefits News
- The one skyrocketing cost voters keep thinking about
- REP. GOLDMAN INTRODUCES THE BETTER CARE, BETTER COST ACT TO STRENGTHEN MEDICAID
- New task force targets rising health insurance costs
- Thousands in Wyoming are paying sky-high health insurance costs. A new task force is digging into why
- Bohannan tours Park Place Long-Term Care nursing home in Mt. Pleasant
More Health/Employee Benefits NewsLife Insurance News
- Avoid the ‘summertime slump:’ Strategies to remain productive
- Globe Life Inc. (NYSE: GL) Making Surprising Moves in Tuesday Session
- Symetra Partners with PlanSource to Streamline Workforce Benefits Administration
- Royal Neighbors of America achieves record growth
- Only 1 in 4 Americans Think Now Is A Good Time To Invest, Allianz Life Study Finds
More Life Insurance News