Charitable giving: Cash ‘bad;’ everything else ‘good’
Your clients might think the best way to support their favorite charities is to write a big check.
Wrong, said Bryan Clontz, founder and president of Charitable Solutions.
The holy grail of charitable planning is donating a long-term capital gain asset that has appreciated the most, Clontz said during a recent webinar for the National Association of Insurance and Financial Advisors.
More simply put “Cash is bad; everything else is good,” he said.
Giving cash is the least tax-effective way to make a charitable gift, Clontz said. “From a tax optimization viewpoint, a long-term capital gain asset that has appreciated the most is the best thing to donate.”
The most charitably inclined people always own privately held business wealth or real estate wealth, he said, and that wealth lends itself to tax-efficient charitable giving.
You can donate more to charity than you might think
If you discourage your clients from donating cash, then what can they donate? More than you might think, Clontz said. “More than you ever thought possible, way beyond the balance sheet, way beyond cash,” he said. “People can and do give weird stuff away.”
He gave a rundown of some non-cash assets that clients can donate to charity. Some of those assets may seem to be more conventional, while others fall into the category of “weird stuff.”
- Privately held assets: C-Corp, S-Corp, limited partnerships or limited liability corporations.
- Real estate.
- Restricted stock, which almost always requires a qualified appraisal.
- Tangible personal property, such as fine art and collectibles.
- Weird stuff, which has included a racehorse, part ownership of a professional sports team, a New York Mercantile Exchange seat, a beach house in Mexico, a condominium in Paris, patents, timber deeds, mineral rights, book royalties, and cryptocurrency. However, Clontz discouraged clients from donating live animals to charity, stating that “if it consumes food, it’s bad.”
Donors don’t have to give away their full ownership of assets, he said. “Too many advisors and way too many donors think they have to give their entire interest away. They might donate the majority interest, but they almost always donate the minority interest.”
Another reason Clontz gave for donating non-cash assets to charity is that capital gain property receives a fair market value deduction and an elimination of capital gains tax if donated to a public charity.
However, not all non-cash assets are accepted by charities. Clontz said 80% of non-cash gifts are rejected for the following reasons:
- Tax or legal complexities.
- Environmental issues.
- Management issues.
- Perceived risk/reward ratio.
© Entire contents copyright 2025 by InsuranceNewsNet.com Inc. All rights reserved. No part of this article may be reprinted without the expressed written consent from InsuranceNewsNet.com.
Susan Rupe is editor in chief, magazine, for InsuranceNewsNet. She formerly served as communications director for an insurance agents' association and was an award-winning newspaper reporter and editor. Contact her at [email protected].




SEC: Cutter Financial press release on verdict ‘inaccurate and misleading’
Why 2025 rate stability belongs to the well-prepared
Advisor News
- The untapped potential of Qualified Longevity Annuity Contracts
- NYC's fiscal outlook on downslide over budget gaps
- Health insurance premium tax bill moving in Iowa House
- Rising health care costs drive sharp increase in retirement anxiety
- Health insurance premium tax bill moving in House
More Advisor NewsAnnuity News
- An Application for the Trademark “GREAT-WEST LIFE & ANNUITY INSURANCE COMPANY” Has Been Filed by Great-West Life & Annuity Insurance Company: Great-West Life & Annuity Insurance Company
- The forces shaping life and annuities in 2026
- Variable annuity sales surge as market confidence remains high, Wink finds
- New Allianz Life Annuity Offers Added Flexibility in Income Benefits
- How to elevate annuity discussions during tax season
More Annuity NewsHealth/Employee Benefits News
- Data on Pain and Central Nervous System Reported by Researchers at National Health Insurance Service (Unintended Consequences of Expanded Magnetic Resonance Imaging Reimbursement: A Nationwide Analysis Revealing Low Clinical Efficiency): Pain and Central Nervous System
- Studies Conducted at Harvey L. Neiman Health Policy Institute on Managed Care Recently Reported (Increasing-Yet Varying-Radiologist Workforce Attrition Across Subspecialties): Managed Care
- Researchers at University of Pittsburgh Release New Data on Insurance (Distributed fusion R-learner of heterogeneous treatment effect using distributed medicaid data): Insurance
- Brooklyn nurses lose health care for weeks despite $15M from state
- Prime Healthcare’s hospitals could soon be out-of-network for Blue Cross and Blue Shield of Illinois members
More Health/Employee Benefits NewsLife Insurance News
- Oaktree grabs control of Atlantic Coast Life Co. in blockbuster A-Cap deal
- AM Best Removes From Under Review With Developing Implications and Downgrades Credit Ratings of Banner Life Insurance Company and William Penn Life Insurance Company of New York
- The forces shaping life and annuities in 2026
- Advantage Capital Holdings, LLC and Oaktree Sign Master Transaction Agreement
- PHL Variable liquidation: Regulators, investors pivot legal fire to Nassau
More Life Insurance News