Brighthouse Racks Up Record Annuity Sales In 3Q - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading Top Stories
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Meet our Editorial Staff
    • Advertise
    • Contact
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Annuity News
Top Stories RSS Get our newsletter
Order Prints
November 6, 2020 Top Stories
Share
Share
Post
Email

Brighthouse Racks Up Record Annuity Sales In 3Q

By Steven A. Morelli

In a difficult year of annuity sales, Brighthouse Financial had its best annuity sales quarter since it became a public company.

Third-quarter annuity sales increased 29%  and life sales increased 63% compared with the third quarter of 2019.

Fixed annuities had a particularly strong quarter year over year, with $945 million in sales in the third quarter, up from $358 million in the third quarter of 2019. That gain offset a drop in the variable segment, with $1.39 billion in 3Q, down from $1.45 billion last year.

Variable and Shield Annuities

Shield Level Annuities: $934 million, an increase from $905 million in the previous quarter, but down from $1.13 billion in the third quarter of 2019.

GMWB/GMAB: $350 million, up from $277 million in the previous quarter, and up from $223 million in 3Q 2019.

GMDB only: $87 million, up from $82 million in 2Q, and up from $72 million last year.

GMIB: $19 million, down from $22 million in 2Q, but up from $18 million last year.

Fixed Annuities

Fixed indexed annuities: $234 million, down from $309 million in the previous quarter, and down from $751 million in the third quarter of 2019.

Fixed deferred annuities: $709 million, up from $239 million in 2Q, and up from $55 million last year.

Single premium immediate annuities: $1 million, down from $4 million in 2Q, and down from $5 million last year.

Other fixed annuities: $1 million, up from less than $1 million in 2Q, and down from $2 million last year.

“Fixed products are core to our strategy, both fixed index and fixed deferred annuities alongside our VAs [variable annuities] and our buffered annuities,” Conor Murphy, chief operating officer, said in Brighthouse's quarterly call today. “From an industry perspective, LIMRA is reporting a 47% increase year over year. We do offer a suite of competitive products. And specifically with a fixed rate annuity, we’re entered that space with a lower expense base.”

The company attributed the increase to an customer demand and Brighthouse’s focus on a “few select firms,” said Myles J. Lambert, executive vice president and chief distribution and marketing officer.

“The sales teams have pivoted quite well in this environment, and continue to support our advisors to the best of their ability,” Lambert said.

$3 Billion Net Income Loss

Despite the increase in sales, Brighthouse did report a net income loss of $3 billion in the quarter, which the company attributed primarily to “the impact from the company's annual actuarial review and net derivative mark-to market losses.”

Edward Spehar, chief financial officer, said part of the review was an examination of long-term assumptions, including capital markets and interest rates. There was an impact on statutory and GAAP results as a result, but “in different directions.”

“The statutory impact was a benefit of approximately 40 points on our risk-based capital ratio,” Spehar said. “We have continued to refine our models and assumptions to better align with variable annuity or VA reform, which we adopted at the end of 2019.”

In that process, the company found that it had been more conservative than it need to be, especially on invested assets supporting VAs, Spehar said.

“On a GAAP basis," he said, "the total net income impact was a $2.2 billion charge with $1.7 billion driven by a reduction in the assumed GAAP long-term mean reversion rate for the 10-year treasury from 3.75% to 3.0%."

Steven A. Morelli is editor-in-chief for InsuranceNewsNet. He has more than 25 years of experience as a reporter and editor for newspapers and magazines. He was also vice president of communications for an insurance agents’ association. Steve can be reached at [email protected].

© Entire contents copyright 2020 by InsuranceNewsNet. All rights reserved. No part of this article may be reprinted without the expressed written consent from InsuranceNewsNet.

No image

Steven A. Morelli is a contributing editor for InsuranceNewsNet. He has more than 25 years of experience as a reporter and editor for newspapers and magazines. He was also vice president of communications for an insurance agents’ association. Steve can be reached at [email protected].

Older

AIG Execs: ‘Significant Value’ In Splitting Off Life/Retirement

Newer

What Lame Duck Congress, Biden Presidency Could Mean For Health Care

Advisor News

  • Why federal retirement benefits are more complex than advisors realize
  • Why timing the market is still a retirement mistake and what to do instead
  • Business owners may be overlooking a key part of their financial picture
  • How smart investments prepare clients for inflation
  • Amid slew of corporate tax ideas, Newsom chose one likely to hit people’s premiums
More Advisor News

Annuity News

  • Best’s Special Report: U.S. Life/Annuity Industry Sees Bottom-Line Growth Despite 18% Decline in Total Income in First-Quarter 2026
  • Globe Life Inc. (NYSE: GL) Records 52-Week High Thursday Morning
  • Fortitude Re Completes $500 Million FABN Issuance
  • Reframing retirement income for greater certainty
  • Jackson Introduces Dow Jones Industrial Average Index Option, Flexible Premiums, Six-Year Rate Guarantee in Latest Registered Index-Linked Annuity Launch
More Annuity News

Health/Employee Benefits News

  • Spotlight on Climate: The good news is that you're alive
  • NC Senate moves forward Medicaid bill tightening oversight, restoring some access
  • Kentucky shows little progress in Kids Count survey
  • More Hoosiers go uninsured, resulting in higher emergency department usage
  • Kentucky makes little progress in Kids Count survey
More Health/Employee Benefits News

Life Insurance News

  • AM Best Affirms Credit Ratings of Everlake Life Group Members
  • Industry experts warn NAIC: Fix flawed IUL illustrations now
  • InsuranceAUM.com Celebrates a Historic 5th Annual Insurance Investment Executives’ Meeting in Chicago, Honoring Outstanding Industry Leaders and Spotlighting Next Event in Austin
  • Pacific Life Launches Income Horizon™ Collective Investment Trust Series, Transforming Lifetime Income into an Asset Class
  • AM Best Affirms Credit Ratings of Hyundai Marine & Fire Insurance Co., Ltd.
More Life Insurance News

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Maximize Your FIA Case Results
Learn a repeatable process to review, reposition, and present FIA opportunities with confidence.

Aim higher during Annuity Awareness Month
Raise the bar with our diverse portfolio of Ascend annuities, backed by superior financial strength

You Could Be Losing Up to 20% of Your Commissions
GreenWave helps you find, fix, and prevent commission errors.

True Independence Means Having Choices
Cambridge offers flexibility, stability, proven tools—no private equity strings attached.

Life moves fast. Your BGA should, too.
Stay ahead with Modern Life's AI-powered tech and expert support.

Looking for stronger rates, amplified growth & real results?
Sentinel's Accumulation Protector Plus℠ Annuity is for clients wanting more from retirement planning

Press Releases

  • Prosperity Life GroupSM Launches Prosperity PathWaySM Series, Bringing Greater Choice and Flexibility to Retirement Income Planning
  • Senior Market Sales® Fortifies Annuity Reach With Acquisition of Retirement Planning Firm Stratton & Company
  • RFP #T01625
  • Rockwood Programs Appoints Kerry Ladouceur as Vice President, Financial Lines
  • JP Insurance Group Launches Commercial Property & Casualty Division; Appoints Joe Webster as Managing Director
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Meet our Editorial Staff
  • Advertise
  • Contact
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.
Insurance News | InsuranceNewsNet