Protect Your Client’s Most Valuable Possession

In Mifflin County, Pennsylvania - where I lived for 22 years - September is a special month. It's the time when everyone gathers to celebrate Goose Day.

It goes back to an old English legend that was adopted by the Pennsylvania Dutch settlers and continues today. Simply put, if you eat roast goose on Sept. 29 (St. Michaelmas Day), you will not want for money the rest of the year. Come the end of September, Mifflin County is decked out in all things goose, restaurants put roast goose on the menu, and is seems as if everyone has goose on the brain.

But I want to turn your attention to another type of goose - what Ann Baker Ronn called your client's "golden goose" in her column in the September issue of InsuranceNewsNet Magazine.

That goose is your client's ability to earn a living. As Ronn asks her clients, "If you had a goose that laid a golden egg every day, would you insure the egg or the goose?”

With three in five Americans saying they don't have as much as $500 in savings to cover an unexpected expense, what will your clients do if an illness or injury sidelines them for several months or longer?

The goose fable is a good opener to a discussion on disability insurance and other ways of protecting your client financially. With the right planning, your client's financial future won't have to depend on their eating roast goose on Sept. 29.

Susan Rupe is managing editor for InsuranceNewsNet. She formerly served as communications director for an insurance agents' association and was an award-winning newspaper reporter and editor. Contact her at Susan.Rupe@innfeedback.com.

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