AI: Going beyond the chatbot
How independent agents can leverage artificial intelligence for sales.
Rayne Morgan is a journalist, copywriter, and editor with over 10 years' combined experience in digital content and print media. You can reach her at rayne.morgan@innfeedback.com.
As advances in artificial intelligence create new roles in the insurance industry and transform more traditional ones, industry experts say the key skills needed in this new age are more about practical application of AI rather than just being able to use technology itself.
When it comes to competing in the insurance market in an age of AI, data may be “golden” but the action insurers take with that data is a more crucial differentiator, industry leaders said.
In an age where instant gratification has become the norm, thanks to rapidly advancing technology, a new study has found that modern insurance consumers are far less willing to tolerate slow insurance payouts than previous generations were.
Insurers may be excited about deploying artificial intelligence across a growing number of business lines. Still, they must remember their clients may not feel the same, a new report from Hi Marley suggests.
There is an opportunity for advisors to build awareness and understanding, which could lead to action when the time is right.
Fears about being replaced by artificial intelligence could be sucking morale out of today’s insurance workforce, as a Glassdoor report found that more than 80% of employee reviews that specifically mentioned AI in insurance were negative.
As artificial intelligence continues to take over the financial services industry, a new report by PwC found there is more demand for AI skills than even MBA degrees, which were traditionally the gold standard for workforce talent in the field.
An increasingly younger percentage of Americans known as the “sandwich generation” faces more difficulty saving for retirement as they balance caring for their own young children and for aging parents.
The Consumer Federation of America is pushing for legislation that would penalize insurers for delayed payments of insurance claims, including requiring insurers to pay interest to customers for late payouts.
This tool helps insurers assess their progress in AI, gain insights into how their competitors are using AI, and identify missed opportunities where AI could deliver additional benefits.
Artificial intelligence can help insurers modernize policy migration, making the process seamless for customers and providing better customer experience, according to Juan Huerta, head of AI with Zinnia.
While many insurers are moving to adopt AI across various aspects of their businesses, claims payouts are being overlooked.
The ability, or inability, of insurance companies to successfully adopt and scale artificial intelligence could be a driver of merger and acquisition activity over the next 12 months, said Mark Friedman, PwC partner and US insurance deals sector leader.
While the insurtech industry has primarily focused on leveraging artificial intelligence for automation, Dan Schuleman, founder and CEO of Qumis said the next step is figuring out how to use it as a “strategic weapon” of transformation.
Qumis just released a suite of lawyer-trained artificial intelligence agents across 16 areas of insurance, a move cofounder and chief technology officer Shiv Sinha is calling “the future” of commercial insurance coverage.
The property/casualty side of the insurance industry saw an uptick in merger and acquisition activity during the first half of 2026, driven largely by carriers looking to “deploy excess capital,” according to PwC’s US Deals 2026 Midyear Outlook.
Why it’s crucial for advisors to address the realities of planning for and paying for care.
The use of agentic AI in the insurance industry has positively impacted sales by empowering consumers and helping less experienced agents overcome barriers, according to an industry expert.
Insurers may be in a race to adopt and scale artificial intelligence faster than their competitors do, but jumping the gun could lead to disaster.