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American Equity Investment Life Insurance

What if the Best Retirement Strategy isn’t About Avoiding Risk?

6 hours ago

The ART of Managing Income Risk, a new eBook from American Equity, is designed to help financial professionals frame retirement income risk more intentionally and apply that thinking in client conversations.

The ART of Managing Retirement Income Risk

August 3, 2026

The best way to prepare clients for risk is to address it head-on. Use the ART framework — Avoid, Retain, Transfer— to have a smart conversation about handling retirement income risks that sets clients at ease and empowers informed decisions to help improve retirement outcomes.

The Most Important Word in Annuities is TRUST

March 13, 2025

Trust is the foundation of any successful relationship. Those in the financial services industry know that when individuals place their financial security in the hands of an insurance company, they seek the assurance that promises will be kept.

What’s the cost of waiting 10 years?

October 1, 2024

Understanding the cost of inaction can be an eye-opening insight for clients preparing to retire.

Don’t Let the Unforeseen Go Unplanned

August 1, 2023

Unexpected costs – especially health care costs – can pose a significant burden for many individuals and their long-term income strategy.

Build Retirement Confidence with Annuity Awareness

May 25, 2022

Time and money are two of your clients’ top assets. Don’t let lack of fixed index annuity awareness cost them valuable time and money in retirement.

Matching money mindset with fixed index annuity (FIA) benefits

May 21, 2021

It may seem self-evident, but there is a direct correlation between annuity awareness and annuity preference. According to the Secure Retirement Institute, 83% of annuity owners view annuities favorably; that number is cut in half (41%) for non-annuity owners.

Annuity Awareness Month: Talking Annuity Benefits Year-Round

June 1, 2020

Whether it’s building up assets for retirement or preserving income for life and securing a legacy, American Equity has you covered with our AssetShield and IncomeShield fixed index annuities.

Matching money mindset with fixed index annuity (FIA) benefits

March 4, 2020

Whether it’s building up assets for retirement or preserving income for life and securing a legacy, we’ve got you covered with our AssetShield and IncomeShield fixed index annuities.

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