Long-term care needs will only increase as more Americans age - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading Health/Employee Benefits News
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Meet our Editorial Staff
    • Advertise
    • Contact
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Health/Employee Benefits News
Health/Employee Benefits News RSS Get our newsletter
Order Prints
December 4, 2024 Health/Employee Benefits News
Share
Share
Post
Email

Long-term care needs will only increase as more Americans age

Photo illustration of small human figures standing atop a pile of coins with the letters "LTC" overlaying the image. Long-term-care-needs-will-only-increase-as-more-Americans-age.
By Susan Rupe

The age wave means more older Americans need long-term care – and that need will only increase.

That was the word from Bryan Langdon, Ash Brokerage’s national spokesperson for long-term care, during the National Association of Insurance and Financial Advisors’ Peak 65 Impact Day.

“People are seeing their parents, their grandparents, their neighbors needing care at an advanced rate,” he said. “Our clients, our friends, our neighbors are coming to us asking, ‘What do we do about long-term care? Do I have a need? Is insurance an option?’ There are many tools out there to help with this, and we must get ready for it.”

The baby boom generation is changing the way society and the industry looks at long-term care, Langdon said, and consumers are beginning to ask about LTCi at younger ages.

“It used to be that people ages 65, 70 started asking us about long-term care insurance,” he said. “Now we’re getting questions about it from people in their 50s.”

'Enormous pressure' on the care system expected

The baby boomers will “put enormous pressure on the care system, not only because there are so many in that generation but because they are living longer,” Langdon said. If the supply of care in the form of long-term care facilities or home care workers doesn’t accelerate to keep up with demand, the price of receiving care will skyrocket.

Langdon suggested advisors help their clients devise a care funding solution that considers all income streams – not depending only on LTCi to cover care costs.

“Look at where they are in retirement, what income streams they have. Maybe long-term care insurance doesn’t cover 100% of the cost but you can layer it in with income sources such as Social Security, pension, retirement funds or rental income don’t make the insurance cover 100% but layer it in with a supply of income, SS, pension, retirement funds, rental income.”

Clients who have most of their wealth in qualified funds, such as 401(k) accounts, need their advisor to help them find nontaxable ways to pay for future long-term care, he said.

“There are many tools available for us to pay for long-term care,” he said. One tool is permanent life insurance with an LTC rider. In addition, he said, group LTCi is making a return to the marketplace.

© Entire contents copyright 2024 by InsuranceNewsNet.com Inc. All rights reserved. No part of this article may be reprinted without the expressed written consent from InsuranceNewsNet.com.

 

Susan Rupe

Susan Rupe is editor in chief, magazine, for InsuranceNewsNet. She formerly served as communications director for an insurance agents' association and was an award-winning newspaper reporter and editor. Contact her at [email protected].

Older

How financial advisors can help clients improve financial stability

Newer

Small businesses need actuaries’ support to protect against novel risks

Advisor News

  • What advisors must know about accessible client documents
  • Your client texted. Now what? The compliance rules advisors better know
  • Helping small-business owners build, grow and exit
  • Help women break through their retirement roadblocks
  • Advisors await SEC decision on Vanguard fair fund distribution
More Advisor News

Annuity News

  • Wink: Annuity sales post strong Q2, led by MYGAs and structured products
  • Legacy Marketing Group partners with Malibu Life USA for annuity launch
  • Best’s Market Segment Report: Global Life/Annuity Reinsurers Remained Poised for Steady Growth
  • When technology becomes easy to rent, what still separates life and annuity carriers?
  • Legacy Marketing Group® and Malibu Life USA Announce Distribution Partnership for New Fixed Indexed Annuity Platform
More Annuity News

Life Insurance News

  • Taxpayers are on the hook if Dodgers owner's insurance companies go under
  • Lincoln Financial Research Finds 78% of Families Haven’t Discussed Life Insurance
  • Venus Williams to headline speaker roster for Finseca 2027 experience
  • How advisors can get clients to act sooner on life insurance
  • AM Best Affirms Ratings of Crum & Forster, Monitor Life of New York
Sponsor
More Life Insurance News

Property and Casualty News

  • County Sues State Farm Over 2025 Wildfire Claims
  • First American Title President Sally French Tyler Named a HousingWire Vanguard Award Winner for the Second Time
  • New Discount on Flood Insurance Available for Philadelphia Residents
  • AI isn’t replacing agents, but it’s changing their value
  • Car insurance company with history of consumer complaints to pay Illinois over $200,000
More Property and Casualty News

- Presented By -

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Press Releases

  • Classic Car Insurer OpenRoad Insurance Expands to 40 U.S. States in Two Years
  • How Aspire General Turned an Early Technology Bet Into Claims Automation at Scale with Kyber
  • Adjusto launches AI-Native contents claims services powered by its technology platform
  • URL Insurance Group Celebrates 40 Years of Service, Growth, and Industry Leadership
  • MassMutual Ascend Surpasses $2 Billion in Lifetime Advisory Annuity Sales, Reflecting Continued Momentum in RIA Channel
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Meet our Editorial Staff
  • Advertise
  • Contact
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.