The Penn Mutual Life Insurance Company Partners with Hearsay Social

Hearsay Social and The Penn Mutual Life Insurance Company have reported the launch of a social business program for Penn Mutual financial professionals.

According to a media release, social media is becoming an increasingly important tool for financial professionals to connect with their clients and prospective clients. The launch of this program demonstrates Penn Mutual's commitment to providing a set of tools that its financial professionals can use to build meaningful relationships with their clients, while complying with industry regulations.

The Group noted that with this partnership, a wave of 500 Penn Mutual producers will have the opportunity to use the Hearsay Social SaaS application to compliantly build their online presence and connect with clients on LinkedIn, Facebook, and Twitter.

"Penn Mutual is continually searching for ways to meet the evolving needs of our financial professionals and help them adapt to changes in the way clients want to communicate and conduct business," said Robert Bonsall, Assistant Vice President of Interactive Marketing at Penn Mutual. "Social media is a natural channel for financial professionals to connect with their clients. We selected Hearsay Social to make it possible for producers to grow business on social media while staying compliant and consistent with our brand."

Penn Mutual is a financial services company.

Hearsay Social is a provider of a social business platform for financial services,

More Information and complete details:

www.pennmutual.com

http://hearsaysocial.com/blog

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