Gen Y Starting To Think About Annuities - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading INN Daily Newsletter INN Exclusives
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Advertise
    • Contact
    • Editorial Staff
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Annuity News
INN Daily Newsletter INN Exclusives RSS Get our newsletter
Order Prints
July 1, 2015 INN Daily Newsletter INN Exclusives
Share
Share
Tweet
Email

Gen Y Starting To Think About Annuities

By Linda Koco

Generation Y had some surprising answers to a simple survey question about annuities. Posed by researchers for TIAA-CREF, the question was: Have you purchased an annuity or do you plan to in the future?

Based on their ages — 18-34 — virtually all of these younger adults might be expected to answer “no.” After all, the annuity often is described as a retirement product “for old people.”

As it turned out, however, fully 14 percent of this generation answered, “Yes, I have already purchased an annuity.” That’s the same percentage claimed by older baby boomers, ages 55-64.

Conducted in early January by KRC Research on behalf of TIAA-CREF, the survey polled views of 1,000 adults ages 18 and older.

The results may be more reflective of people in the retirement plan environment rather than retail customers, since TIAA-CREF is a plan provider and it offers in-plan annuity options. Still, the results provide a profile of Gen Y annuity trends not often seen.

More surprises

According to the survey, the Gen Y yes answers reflected close to twice the percentage of their next oldest generation — Generation X. Only 8 percent of Gen Xers said they had already purchased an annuity.

Still another highlight: The Gen Y percentage is not much smaller than that of younger boomers, ages 45-54, of whom 17 percent answered yes to the already-purchased question.

The only age group with a larger percentage of yes answers, among all age groups, was the mature adults, ages 65 and older. That demographic included the oldest baby boomers as well as the entire silent generation (now ages 70 and older) - people widely considered to comprise the primary annuity-buying marketplace.

In this oldest population, 18 percent said they already had bought an annuity. This is not all that much higher than the 14 percent of Gen Yers who said they have purchased an annuity.

Taken as a whole, these results reveal that while annuities are not stealing the show, they definitely have some mindshare among young adults.

Annuity-mindedness

This annuity-mindedness showed up in other answers to the have-you-purchased-or-do-you-plan-to question, too.

For instance, although 18 percent of Gen Y said no, they had not purchased an annuity, they added this qualifier: “But I plan to (buy an annuity) at some point prior to retirement.” This was a higher percentage than all of the other age groups who gave the same answer-with-qualifier.

None of the other generations even registered a double-digit response rate on that answer. So it appears that Gen Y is leaning more toward an annuity future than each of the other generations

The Gen Yers also topped the list of those answering “No, but I plan to (buy an annuity) when I retire.” Ten percent of Gen Y gave that answer. Only the younger boomers, ages 45-54, came close, with 8 percent saying the same.

Not all Gen Yers have annuities on the mind, however. For instance, half of them (52 percent) stated flat-out that, “No, I do not plan to (buy an annuity).” That seems to fit retail sales trends that have shown very few Gen Yers have signed on the dotted line for an annuity.

However, all the other age groups had individuals who also responded with a flat-out no, and in even higher percentages than Gen Y. For instance, 60 percent of the youngest boomers said, “No, I do not plan to (buy an annuity).” Next came Gen X at 62 percent, older boomers at 65 percent, and the age 65-plus group at 75 percent.

By comparison, the Gen Y looks more annuity-motivated than all the other generations.

Breathtaking but…

The Gen Y numbers are breathtaking considering that only one-fourth (26 percent) of that age group said they are familiar with annuities. By comparison, half of the older boomers (48 percent) claimed familiarity with annuities.

But the Gen Y responses appear to be in line with the receptivity the age group showed to receiving a monthly income for life. Three-fifths (61 percent) of Gen Yers told researchers that they are totally willing to commit a portion of their retirement savings to a “choice” that will allow them to receive such a payment.

No other age group registered such a high percentage on that point, although Gen X came close at 57 percent as did the younger boomers, at 56 percent.

The Gen Y annuity responses also align with the generation’s top retirement goal. Close to half (42 percent) of these young adults told researchers that if they could set a primary goal for their retirement plan, it would be “to provide guaranteed monthly income every month” to cover their living costs in retirement.

The runner-up goal, at 34 percent, was to ensure their savings will be “safe regardless of what happens in the market.”

The savings shortfall

In the savings department, Gen Y is “falling short in some areas,” the researchers said. When asked what percentage of current annual income they are currently saving for retirement, for example, 31 percent answered “none.”

That’s not entirely unexpected. Many Gen Yers came of age during the Great Recession, and “they face higher student loan debt and fewer prospects for full-time employment with benefits than previous generations,” noted TIAA-CREF executive vice president Teresa Hassara in a statement on the survey. This is making it harder to save enough for a comfortable retirement, she said.

Her take is, “The gap between the need for financial security and having the will and the means to achieve it may well impact this generation for decades to come.”

On the positive side, though, the survey also found that 22 percent of Gen Yers are saving more than 10 percent a year for retirement. That includes employer contributions to a retirement plan at work — an important point for TIAA-CREF, given its role as provider of retirement services.

For annuity professionals in general, the positive news from the survey is that annuity-mindedness already exists in some young adults.

InsuranceNewsNet Editor-at-Large Linda Koco, MBA, specializes in life insurance, annuities and income planning. Linda can be reached at [email protected].

© Entire contents copyright 2015 by InsuranceNewsNet.com Inc. All rights reserved. No part of this article may be reprinted without the expressed written consent from InsuranceNewsNet.com.

 

 

Linda Koco

Linda Koco, MBA, is a contributing editor to InsuranceNewsNet, specializing in life insurance, annuities and income planning. Linda can be reached at [email protected].

Older

At IRI Legislative Conference ‘It’s a Wrap’ Around Regulation

Newer

More Governments Get Into The Retirement Plan Act

Advisor News

  • Flexibility is the future of employee financial wellness benefits
  • Bill aims to boost access to work retirement plans for millions of Americans
  • A new era of advisor support for caregiving
  • Millennial Dilemma: Home ownership or retirement security?
  • How OBBBA is a once-in-a-career window
More Advisor News

Annuity News

  • An Application for the Trademark “DYNAMIC RETIREMENT MANAGER” Has Been Filed by Great-West Life & Annuity Insurance Company: Great-West Life & Annuity Insurance Company
  • Product understanding will drive the future of insurance
  • Prudential launches FlexGuard 2.0 RILA
  • Lincoln Financial Introduces First Capital Group ETF Strategy for Fixed Indexed Annuities
  • Iowa defends Athene pension risk transfer deal in Lockheed Martin lawsuit
More Annuity News

Health/Employee Benefits News

  • Researchers from New York Medical College Detail Findings in Insurance (Delivering health insurance coverage for babies: A primer on Medicaid for perinatal care providers): Insurance
  • Toni Says
  • Flexibility is the future of employee financial wellness benefits
  • Aetna to cover IVF treatments for same-sex couples in national settlementAetna to cover IVF treatments for same-sex couples in national settlementA federal judge in California has approved a preliminary agreement for a class action lawsuit that requires Aetna to cover fertility treatments for same-sex couples the same as they do with heterosexual couples
  • Why even unsubsidized Californians could pay more for health insurance
Sponsor
More Health/Employee Benefits News

Life Insurance News

  • Inszone Insurance Services Expands Benefits Department in Michigan with Acquisition of Voyage Benefits, LLC
  • Affordability pressures are reshaping pricing, products and strategy for 2026
  • How the life insurance industry can reach the social media generations
  • Judge rules against loosening receivership over Greg Lindberg finances
  • KBRA Assigns Rating to Soteria Reinsurance Ltd.
More Life Insurance News

- Presented By -

Top Read Stories

  • How the life insurance industry can reach the social media generations
More Top Read Stories >

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Slow Me the Money
Slow down RMDs … and RMD taxes … with a QLAC. Click to learn how.

ICMG 2026: 3 Days to Transform Your Business
Speed Networking, deal-making, and insights that spark real growth — all in Miami.

Your trusted annuity partner.
Knighthead Life provides dependable annuities that help your clients retire with confidence.

Press Releases

  • Two industry finance experts join National Life Group amid accelerated growth
  • National Life Group Announces Leadership Transition at Equity Services, Inc.
  • SandStone Insurance Partners Welcomes Industry Veteran, Rhonda Waskie, as Senior Account Executive
  • Springline Advisory Announces Partnership With Software And Consulting Firm Actuarial Resources Corporation
  • Insuraviews Closes New Funding Round Led by Idea Fund to Scale Market Intelligence Platform
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Advertise
  • Contact
  • Editorial Staff
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2025 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.
Insurance News | InsuranceNewsNet