Leave “use it or lose it” LTC coverage behind
There’s a better solution for building long-term care expenses into a comprehensive retirement plan
There’s a missing piece to many retirement strategies today — how to manage potential long-term care (LTC) expenses. In fact, just 28% of Americans nearing retirement age say they have money set aside to pay for future living assistance expenses.¹
This creates a disconnect from the reality that many will face in their later years. An estimated 70% of people turning 65 today will need LTC services or support in their lifetime.² And if they’re unprepared to manage these expenses, the financial impact can be devastating.
The downside of traditional LTC plans
Due to its reputation of being expensive and difficult to obtain, many clients have grown weary of traditional LTC insurance. And because it’s generally “use it or lose it” coverage, they risk paying the premium, but perhaps never using the coverage. It’s a tough sell. However, the need remains — and there are now innovative options beyond traditional LTC insurance.
The next generation of LTC coverage
There’s a new way to cover the LTC gap with your clients. Some carriers are offering an innovative solution — a fixed index annuity (FIA) with an LTC rider. There are several perks to this approach:
Tax advantages — The annuity premium grows tax-deferred, and benefits for qualified LTC services are tax-free.³
Dual benefits — The LTC rider offers LTC coverage when clients need it, and the FIA offers accumulation value when they don’t.
Simplified underwriting — FIA/LTC hybrid solutions make it easier for clients to get approved, and some carriers even guarantee approval.
Principal protection — The FIA provides protection from market losses when the client doesn’t need LTC services.
Some carriers even go a step further, offering personalized wellness programs that help clients live healthy lifestyles and potentially delay or prevent the need for LTC services.
Chart a course for the future
If you haven’t talked with your clients about building potential LTC costs into their retirement strategy, the time is now. An FIA/LTC hybrid is an effective way to close the LTC coverage gap, while avoiding the pitfalls of traditional LTC insurance.
Learn more about an innovative fixed index annuity with a long-term care rider and wellness program.
1 “The Affordability of Long-Term Care and Support Services: Findings from a KFF Survey”; Kaiser Family Foundation; November 14, 2023; https://www.kff.org/health-costs/poll-finding/the-affordability-of-long-term-care-and-support-services; accessed September 6, 2024.
2 “How Much Care Will You Need?”; Department of Health and Human Services; Administration on Community Living; February 18, 2020; https://acl.gov/ltc/basic-needs/how-much-care-will-you-need; accessed September 6, 2024.
3 Subject to IRS daily maximum.
1082-GEN-AD-INN (11-24) © EquiTrust 2024. All rights reserved.


The Future of Digital Transformation in Life Insurance: How cloud technologies are leading the way
Revolutionizing QA technology for carriers and insurtechs
Advisor News
- Living longer, retiring poorer: Why fragmented systems are failing Americans
- Women say their advisors respect them, but talk down to them
- How PEPs compare with traditional 401(k)s
- Allianz studies why 42% of Americans retire sooner than expected
- Why advisors should be talking about life settlements
More Advisor NewsAnnuity News
- Reframing retirement income for greater certainty
- Jackson Introduces Dow Jones Industrial Average Index Option, Flexible Premiums, Six-Year Rate Guarantee in Latest Registered Index-Linked Annuity Launch
- Senior Market Sales® Fortifies Annuity Reach With Acquisition of Retirement Planning Firm Stratton & Company
- NAIC regulators continue pushing for annuity illustration updates
- Wink: Flat first-quarter annuity sales fall just short of $100B
More Annuity NewsHealth/Employee Benefits News
- HYDE-SMITH BLASTS HEALTH CARE DELAYS AS INSURERS GET INBETWEEN PATIENTS AND THEIR DOCTORS
- Report: Hospitals at risk
Giles, Pulaski hospitals among those at risk of closure according to state report
- Turning 65 brings Medicare enrollment choices
- Turning 65 brings Medicare enrollment choices
- Cigna to pull out of individual health market, affecting thousands in Colorado
More Health/Employee Benefits NewsLife Insurance News
- KBRA Releases Research – Private Credit: Much Ado About Nothing – Perspectives on Columbia Business School Paper About Private Ratings
- VUL sales skyrocket in Q1, signaling major market shift
- KBRA Releases Research – Private Credit: A More Balanced Review of the NAIC PLR Review Process for Insurance Balance Sheets
- Jackson Introduces Dow Jones Industrial Average Index Option, Flexible Premiums, Six-Year Rate Guarantee in Latest Registered Index-Linked Annuity Launch
- State locates $107M in missing insurance funds
More Life Insurance News