Changing the face of the insurance and financial industry — literally

InsuranceNewsNet

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home
Topics
  • Life Insurance
  • Annuity News
  • Health/Employee Benefits
  • Property & Casualty
  • Advisor News
  • Washington Wire
  • Regulation News
  • Sponsored Content
  • INN Exclusives
  • Newswires
  • INNsider
  • INN Exclusives
  • NewsWires
  • Magazine
Sign in or register to be an INNsider.
  • INN Exclusives
  • NewsWires
  • Magazine
  • About
  • Advertise
  • Editorial Staff
  • Contact
  • Susbcribe

Get Social

  • Facebook
  • Twitter
  • LinkedIn
Insider
Life & Annuity Masters
 Archive: Life & Annuity Masters
Order Prints Share
February 1, 2019 Life & Annuity Masters No comments Views: 143

A Woman’s Place is in the Insurance and Financial Industry

By Staff Writer Sponsored By Life & Annuity Masters

In an industry built and still dominated by men, Leticia Santiago is breaking the glass ceiling — with a sledgehammer. As the director of operations for Women Empowering Financial Independence (WEFI), Santiago is tapping into a market that has largely been underestimated, underappreciated and underserved — until now. Santiago describes how WEFI’s unique platform and higher purpose are driving the industry in an exciting, new — and decidedly feminine — direction.

Describe WEFI, its vision and how it was developed.

WEFI began as the vision of Nancy Ellis, president and founder of Life & Annuity Masters. Nancy, and her husband, David, have owned and operated the company for more than 15 years. As a female entrepreneur, Nancy saw an opportunity to empower women in the insurance industry by helping them build their own business using the WEFI platform, which focuses on promoting financial literacy among women and girls.

Why do you think it’s important to empower women in this industry?

Women as agents and advisors, as well as financial decision-makers, are populations that are highly undeveloped and largely ignored in our profession. WEFI gives women the opportunity to empower and mentor each other, and share experiences, and that makes for stronger businesses and communities.

How can agents become part of WEFI?

There are multiple ways an agent can be a part of WEFI’s mission. For example, WEFI is seeking experienced, licensed agents and advisors to become founding partners. Founding partners are WEFI ambassadors who recruit agents interested in living out the WEFI servant-leadership mission.

WEFI also includes partner agents, which range from seasoned and successful to brand-new to the business. These agents receive mentorship, guidance and all levels of training to help them grow their production.

What makes the WEFI platform unique?

Our initiative demonstrates a strong passion for philanthropy, for which we seek to build partnerships with non-profit organizations across the nation aligned with our mission and vision to bring awareness to our mutual cause. And for WEFI partners and agents, it’s just as important as making a sale.

For example, we have a partnership with a nonprofit organization, Forever Found, whose mission is prevention, rescue and restoration of child trafficking victims in the United States.

We encourage our agents to become involved with our non-profit work. Think of it this way: WEFI has the potential to be in every city, state, county and town, and each of our representatives has the chance to participate with Forever Found’s program. So, we have women bringing awareness to this cause all across the country. And, they’re using the WEFI platform to do it.

Describe how WEFI makes the communities in which its agents work stronger.

We have created a foundation of women within our industry to empower women to become leaders, to bring financial literacy to communities across the nation, and to empower young girls and women to become financially independent. We make communities stronger by empowering networks of women to become better prepared for the future and the uncertainties life can bring.

Why should an agent choose to be part of WEFI?

WEFI’s tested marketing and networking playbook has proven to be a successful system, built from the 30 years of industry experience of the husband-and-wife team of Nancy and David Ellis. Partnering with our agents to help them to build their dream business, become financially independent and leave a lasting legacy is what we are all about. Agents are invited to learn more about the WEFI mission on a special podcast hosted by iPipeline with Operations Director Leticia Santiago and Founding Partner Toni Golden. To listen, visit www.WEFIDifference.com.

Advertisement

Real Advisor Testimonials:

WEFI has given me a sense of purpose in this industry. Most professionals when they obtain their license are on an island by themselves, trying to figure out the primarily male-dominated wealth management industry. WEFI has provided me with great training, a sense of team and support. There is nothing like WEFI in this industry; it sets me apart from my competition. … If you want to join a brand that is bigger than yourself and want to win in every aspect of your life, WEFI is for you!
— Monica Carter, MBA/Licensed Private Wealth Advisor

 

As a Founding Partner of Women Empowering Financial Independence (WEFI), I am proud to be associated with an organization that is committed to creating awareness of the importance of financial literacy and is equally as passionate about philanthropy. The time is now, and I’m beyond excited to be in the financial services industry with WEFI under my wings to help empower the lives of women and business professionals in various capacities in their quest to become financially independent!
— Toni Golden

If you’d like to learn how to become a part of the WEFI mission, empower women in the industry and make a difference in your community, call 833.536.5340 or visit www.WEFIDifference.com.

Advertisement
Older

Life Insurance or Life Invasion?

Newer

The Long TERM Solution

Advisor News

  • How The Joe Biden Presidency Could Impact Your Money
  • Financial Planning Confessions Of A Bull Market Genius
  • The Salvino Wealth Management Team Launches RIA With $2.2B In Assets
  • Real Estate Sales Are Booming; Estimated To Exceed $160B In 2021
  • Millennial Money: Crafting Smarter Money Goals In 2021
More Advisor News

Annuity News

  • Jackpot Winner In $730M Powerball, None In Mega Millions
  • Million-Dollar Lottery Ticket Sold In Atlantic City
  • North Dakota Best Interest Rule Passes Key House Committee
  • Schwab Introduces Two Custom-Built VAs
  • New York Life Launches IndexFlex VA
More Annuity News

Health/Employee Benefits

  • Employees: We Want Greater Benefits Security And Reduced Costs
  • Biden’s COVID-19 Plan: Masks, Testing, More Vaccine Supplies
  • Amazon Offers Assist With US COVID-19 Vaccine Distribution
  • COVID Vaccine Scams: Here’s How They Work And What You Should Do
  • Florida Surgeon General: Senior Vaccines The Way Ahead
More Health/Employee Benefits

Life Insurance

  • Judge Tosses Lawsuit Accusing MetLife Of Defrauding Investors
  • Trump Pardons Ex-GOP Leader At Center Of Greg Lindberg Bribe Case
  • Life Insurance Fraudster Among Those Given Clemency By Trump
  • McKinsey To Insurance: Get Younger, Get Digital And Get Flexible
  • Despite Commutation, California Man Denied Parole For Murdering Wife In 1980
More Life Insurance
– Brought to you by – Life & Annuity Masters

Also From Life & Annuity Masters

Build a Million-Dollar Business Helping Middle America
  • What if you could finally figure out your client’ financial needs for their secure financial future and, in doing so, create a million-dollar business for yourself? Jon Dault, founder of 360 Life Planning, has figured out a system that’s helping advisors do precisely that!

Sponsored More Articles >

Topics

  • Life Insurance
  • Annuity News
  • Health/Employee Benefits
  • Property and Casualty News
  • AdvisorNews
  • Washington Wire

Top Sections

  • Add Press Release
  • INN Exclusives
  • Full Online Magazine
  • INN Insider

Our Company

  • About
  • Editorial Staff
  • Write for INN
  • Advertise
  • Contact

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2021 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • Sitemap
  • AdvisorNews

Sign in with your INNsider Account

Not registered? Become an INNsider.