National Life Group Ranked Second by the Wall Street Journal in Best Whole Life Insurance Companies of 2025
National Life Group was recently ranked second in the Best Whole Life Insurance Companies of 2025 by the Wall Street Journal1. The list was based on a review of “10 large sellers of whole life insurance to find the best options based on policy fees, the reliability of policy illustrations, access to cash value and complaints against each company about its life insurance” according to the Wall Street Journal’s website.
“We’re pleased to be cited as “One of the Best Whole Life Insurance Companies of 2025” by the Wall Street Journal,” said Mehran Assadi, Chairman, CEO, and President of National Life Group. “At National Life, we’ve been providing whole life insurance for generations to bring peace of mind to individuals, families and business owners. It’s a solution that can help build financial confidence and protect their futures.”
National Life Group has offered whole life insurance products through its affiliate, National Life Insurance Company, since 1851. The Wall Street Journal examined its TotalSecure whole life insurance policy for this analysis, citing specific benefits including:
- Flexibility
- Access to the policy’s available cash value
- Reliable policy illustrations
- A variety of riders
Ratings for this list were based on an analysis of internal policy charges, the reliability of each company’s whole life insurance policy illustrations, access to cash value and complaints about each company’s individual life insurance from 2022 to 2024.
1 Wall Street Journal, “Best Whole Life Insurance Companies of 2025,” Amy Danise, Kimberly Lankford, October 28, 2025
National Life Group has been keeping promises since 1848, providing access to flexible, secure life insurance and annuities for families, businesses, educators, and first responders nationwide. With an independent, entrepreneurial spirit, our values are to “Do good, Be good, Make good” for our customers, agents, employees, and the communities we serve. Learn more at NationalLife.com.
Contact: Beth Rusnock, corporate communications, National Life Group, 802-522-4067.
National Life Group® is a trade name of National Life Insurance Company (NLIC), Montpelier, VT founded in 1848, Life Insurance Company of the Southwest (LSW), Addison, TX chartered in 1955, and its affiliates. Each company is solely responsible for its own financial condition and contractual obligations. LSW is not an authorized insurer in New York and does not conduct insurance business in New York. NLIC, the flagship of National Life Group was founded in 1848, and all references to 1848 are attributable to NLIC.
Products are issued by National Life Insurance Company and Life Insurance Company of the Southwest.
TotalSecure, form series 20537(0918)/ICC18-20537(0918), Additional Paid-Up Life Insurance Rider, form series 20561(0918)/ICC18- 20561(0918), Children's Term rider, form series 20324(0616)/ICC16-20324(0616), Flex Term Rider, form series 20541(0918)/ICC18-20541(0918), Guaranteed Insurability Option Rider, form series 20562(0918)/ICC18-20562(0918), Term Purchase Provision Rider, form series 20543(0918)/ ICC18-20543(0918), 10-, 15-, 20- and 30-year term insurance riders, form series 20564(0918)/ICC18-20564(0918)/20565(0918)/ICC18- 20565(0918)/20566(0918)/ICC18-20566(0918)/20567(0918)/ICC18-20567(0918), Annual Renewable Term Insurance Rider, form series 20568(0918)/ ICC18-20568(0918), Waiver of Premiums rider, form series 20552(0918)/ICC18-20552(0918), and Accelerated Benefits Riders, form series 8052 (0798)/8095(0399)/8766(0609)/ICC10-8844(0310)/20805(0222)/ICC22-20805(0222)/20806(0222)/ICC2-20806(0222), Alzheimer's form series 20818(0622)(ICC22-20818(0622) are underwritten by Life Insurance Company of the Southwest, Addison, TX.
TotalSecure, form series 20536(0918), Additional Paid-Up Life Insurance Rider, form series 20546(0918), Flex Term Rider, form series 20540(0918), Guaranteed Insurability Option Rider, form series 20544(0918), Term Purchase Provision Rider, form series 20542(0918), 10-, 15-, 20- and 30-year term insurance riders, form series 20569(0918) /20570(09/18)/20571(0918)/20572(0918), Annual Renewable Term Insurance Rider, form series 20573(0918), Waiver of Premiums Rider, form series 20551(0918), Accelerated Benefits Riders, form series 7490(0200)/20006(0511)/9744(0204) are underwritten by National Life Insurance Company.
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