New Platform will give Financial Advisors and Insurance Agents the Ability to Leverage Social Media to Increase Sales and Marketing Activity
January 30, 2017 - Imeriti Financial Network, the leading life and annuity independent marketing organization (IMO) announced today the launch of Hootsuite, the most widely used tool for managing social media.
Building on the foundation of Imeriti Financial Network’s innovative insurance sales and marketing platform, financial advisors and insurance agents will have access to a world-class social media management platform. Hootsuite’s solution for advisors brings together social media channels into one platform to enable advisors to provide more consistent messaging, easily identify what marketing campaigns and strategies are working, and improve industry expertise.
“It’s exciting for Imeriti Financial Network to be the first independent marketing organization (IMO) to offer Hootsuite technology to agents and advisors,” said Brian Schneier CMO of Imeriti Financial Network. “Hootsuite’s powerful platform gives financial advisors and insurance agents the ability to become thought leaders and the tools to leverage social to be successful.”
“With Hootsuite’s solution for advisors, Imerti agents will be able to take their social media to the next level. Hootsuite’s enterprise functionality, including a streamlined mobile experience, curated content, and deep analytics will help make agents better connect and engage with clients on social media,” said Amy McIlwain, Hootsuite global industry principal, financial services.
Hootsuite for financial services enable organizations to grow sales and revenue through social media. With Hootsuite’s social media management solutions financial institutions can build more meaningful relationships with clients.
“Trusted by leading banks, wealth management firms, and insurance companies, Hootsuite gives Imeriti Financial Network an incredible social selling solution to complement our existing sales and marketing platform. The integration of Hootsuite will help make Imeriti Financial Network an industry leader,” said Jacob Stern president of Imeriti Financial Network.
Imeriti Financial Network (IFN) is a leading annuity and life insurance IMO for financial institutions, broker dealers, independent life insurance agents and independent marketing organizations.
By valuing the power of sales tools and strategies, agent training, delivering consistent support and creating win-win relationships, IFN has positioned itself as the premier sales and back office support insurance IMO in the industry.
In the fall of 2012, Imeriti and RZ Financial Network joined forces to create Imeriti Financial Network. Currently, IFN has staff and operations in multiple states to service its producers. From a sales standpoint, the firm has three divisions: independent brokerage, financial institutions and broker/dealers, and partner shops. Operations are centralized across all divisions to bring consistent support to our producers.
Hootsuite is a platform for managing social media, its interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+, YouTube, and many more. Based in Vancouver, Hootsuite has offices worldwide including Vancouver, London, and Singapore. The company has more than 15 million users in more than 175 countries.