USMEF Conference Examines Industry Challenges, Opportunities for U.S. Market Share Gains
Minnesota Agriculture Commissioner
"I really wasn't a 'feed-the-world' type of person when I started as commissioner," Petersen said. "But as you get out on trade missions and see the world - big cities like
USMEF President and CEO
"One of the largest suppliers of pork in the world is down and is likely to remain hamstrung," Halstrom said. "And when you look at the whole global protein pie, this has implications for beef as well. I'm a marketing guy, and I see this as a big opportunity for the
Halstrom noted that exports of
"There are parts of the world where COVID is well in the rearview mirror," he said. "We just need to get
Halstrom then introduced attendees to USMEF's top culinary experts, which included
Wunderlich described how the focus on underutilized cuts is driving marketing efforts in the
USMEF's commitment to promoting underutilized cuts is especially critical during times of tight supplies, Yin added. She noted the importance of USMEF's consistent staff presence for gaining the confidence of importers and distributors who often need assistance educating customers on the attributes of lesser-known cuts.
The session closed with a joint presentation by
Haggard recapped the
The conference continues Thursday with a general session examining the current state of
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Original text here: https://www.usmef.org/press-release/usmef-conference-examines-industry-challenges-opportunities-for-u-s-market-share-gains
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